Introduction
The integration of AI in content management systems is revolutionizing how businesses operate, driving engagement and enabling innovative solutions.
Brightspot’s Content Management Platform is at the forefront of this transformation, offering AI capabilities that empower organizations to achieve remarkable, yet safe and secure, outcomes.
Here are four examples of companies across different industries that are leveraging AI through Brightspot to enhance their operations, improve customer outcomes and drive bottom-line results.
AI-driven personalization and recommendations
A leading global consulting firm, known for its in-depth industry expertise and strategic advisory services, utilizes a sophisticated taxonomy of user and content attributes.
By integrating AI-powered recommendation engines via Brightspot, the firm dynamically generates personalized reading lists tailored to each user’s interests and needs.
The AI continuously updates these recommendations with new insights, ensuring that users always have access to the most relevant and valuable content.
This approach has significantly enhanced user engagement and satisfaction, driving higher conversion and retention rates for readers relying on the firm’s thought-leadership content.
Automated workflow enhancements for highly-regulated industries with large volumes of content
A European technology company specializing in compliance and legal documentation faced the challenge of managing vast amounts of information that need constant review and updates.
By extending their own large-language models on top of Brightspot’s AI capabilities, they developed a system where users can bookmark and curate lists of important laws and documents. The AI then suggests additional documents for review, as well as updates or revisions that may be necessary.
This not only streamlines the workflow for users but also ensures legal compliance and accuracy in a robust platform combining AI automation alongside human-led editorial approvals.
Streamlining site redesigns and content migration with AI
A top player in the technology sector employed Brightspot’s AI-driven tools to tackle the complex task of redesigning and migrating content from siloed legacy sites to their new Brightspot-powered multisite platform.
The AI models are able to analyze existing sites, identify key modules and map them to the new Brightspot themes. This automated process significantly reduced the time and manual effort required for each migration, allowing the company to quickly roll out updated sites with enhanced features and improved user experiences.
The AI’s ability to create visual representations of the intended UX using both existing web pages and Brightspot themes proved invaluable in ensuring rapid (and time-saving) implementations. An additional AI integration helped analyze legacy site content and map starter content to the new CMS in order to accelerate speed-to-market and user onboarding in the new CMS.
AI-powered knowledge management to accelerate customer support and satisfaction
A major telecommunications provider harnessed the power of Brightspot’s AI capabilities to enhance its knowledge management systems.
By integrating AI into their CMS, the company developed guided assistance tools that provide employees with quick access to relevant information and resources when assisting customers with help-desk inquiries.
The AI-driven system analyzes user queries and delivers precise answers, along with suggestions for additional resources, reducing the time spent searching for information and improving productivity.
This innovation has not only streamlined internal operations but also contributed to better customer service, as employees are now able to access and share knowledge more effectively.
Conclusion
These are just a few banner examples that illustrate the transformative potential of AI-powered solutions, and the flexibility of the Brightspot platform.
From personalized content recommendations to efficient site redesigns and enhanced knowledge management, AI is driving innovation and delivering tangible benefits across various industries.
Brightspot continues to support organizations in unlocking new possibilities with AI, helping them achieve their business goals and maintain a competitive edge in the digital landscape.
Contact us today to learn more about our platform’s AI capabilities and how Brightspot Content Management Platform can help your business adopt — and thrive — with AI.
