Artificial intelligence (AI)
AI and machine learning are built into Brightspot to help content teams work faster and smarter. From automated workflows and auto-tagging to transcription and document extraction, Brightspot’s AI capabilities support every stage of the content lifecycle. With agentic AI and MCP support, AI can participate directly in content operations, creating, updating and routing content within your existing workflows.
Brightspot’s human-first AI approach helps you create, repurpose and deliver content at scale so teams can spend less time on the mundane and more time driving impact.
Featured AI resources
AI platforms like ChatGPT, Perplexity and Google SGE are reshaping content discovery, making AI the first readers of your content and driving new KPIs that reveal influence and visibility.
More AI insights
Esca is coming to Brightspot in August, and we wanted to pull back the curtain on how we came up with our agent’s name, face and identity — and why we fell in love with her.
Evaluate any CMS against the seven infrastructure criteria agentic AI actually requires — from API architecture to governance controls and compliance readiness.
The rules of search visibility have changed, and your content management system is now one of the most important factors determining whether AI answer engines find and cite your content. This guide evaluates seven leading platforms against the criteria that actually matter for LLM SEO in 2026.
Search is no longer just about rankings and clicks. As AI answers reshape how people discover information, brands must shift from optimizing for traffic to earning citations, trust and visibility across the web.
The shift from AI that assists to AI that participates is underway. Governance is what makes it practical.
Explore today’s emerging CMS trends, including AI automation and hybrid CMS architecture, to future-proof your business. Read on to hear our predictions for what’s next in the world of CMS.
AI now blends into content workflows, helping teams move faster without losing control. Hear from Brightspot experts about adoting AI effectively.
AI and human-created content can work together. Use AI to enhance workflows, personalize messaging and expand reach while maintaining your brand voice. Get more expert-led insights here.
At Brightspot, we are thoughtfully integrating AI into our development process, taking an iterative approach that unlocks real value while reducing risks and unintended consequences.
Brightspot has observed a dramatic increase in non-human web traffic across our customer base — largely driven by scraping bots harvesting content for AI model training. See our findings and recommendations from a recent initiative to evaluate and respond to the growing risk and impact of “bad bot” traffic.
AI is a growing force in content operations, but speed can’t come at the expense of trust, quality or brand consistency. Here are six practical steps for integrating AI into editorial workflows while maintaining control.
In today’s nonstop news cycle, the right CMS can be a newsroom’s greatest asset. From real-time publishing to AI-driven tools, Brightspot helps media teams deliver faster, smarter and more effectively.
Playlist: AI features in Brightspot CMS
Brightspot offers a robust suite of AI capabilities that boosts productivity and speed while keeping you ahead of regulations and security needs. See them in action here.
Feature spotlight: Create with AI
Create content faster with an AI assistant to generate headlines, sub-headlines, paragraph text and more. Use our AI content generator directly in Brightspot’s editing experience for quick and easy content creation. Accelerate idea generation and boost content production speed.
Feature spotlight: Create with AI
Feature spotlight: Create with AI
Create content faster with an AI assistant to generate headlines, sub-headlines, paragraph text and more. Use our AI content generator directly in Brightspot’s editing experience for quick and easy content creation. Accelerate idea generation and boost content production speed.
Feature spotlight: AI usage & tracking
Feature spotlight: AI usage & tracking
Have more control and confidence in how your organization is leveraging AI to create content. Our AI tracking capabilities show you which content contains AI, even down to the field level. Take the guesswork out of human- vs. robot- generated material to have full transparency and integrity in your content.
Feature spotlight: Ask AI (BETA)
Feature spotlight: Ask AI (BETA)
Interact with your content in a brand-new way. Ask questions, gather insights, generate summaries and more, all done effortlessly within your Brightspot CMS. Using exclusively your own content and data, you’ll experience unmatched efficiency in finding the information you need, precisely when you need it. Create content faster, uncover insights in record time, and transform your work and your workflows with the power of AI.
Feature spotlight: Create with AI
Feature spotlight: Create with AI
Watch how Brightspot’s Create with AI is used to optimize your content.
Feature spotlight: Ask AI
Feature spotlight: Ask AI
Watch how Ask AI is used to gain actionable insights about your content.