Improving the e-commerce customer journey with content-rich experiences
The future of e-commerce is changing. Digital experiences are becoming even more critical. As the world embraces an online-first approach, it is critical for companies to differentiate themselves and keep consumers engaged and build loyalty to their brands.
How are companies rising to meet this challenge? As well as offering the best, easy-to-use transactional features, brands are creating rich and engaging digital experiences to drive consumers along a purchasing journey. They can keep audiences engaged beyond the initial discovery or purchase with targeted and personalized content.
What are the solutions to achieving an outstanding consumer experience in 2020 and beyond? Watch this on-demand webinar for insights into how top global brands use content and brand storytelling for more engaging customer experiences.
In this on-demand webinar you'll learn:
- How you can be an early adopter of the industry's shift to experiential e-commerce
- Tactics for incorporating editorial, photo and video content into your e-commerce experiences
- The technology architecture needed to enable merchandising and storytelling efforts