Advertisement placement hierarchy


You can configure ad modules to appear at different levels in the content hierarchy.

Brightspot sends an ad request with the highest priority available in the content hierarchy. Referring to the following table, Brightspot checks if a particular asset has an ad feed (priority 1). If there is no such ad feed, Brightspot checks if one is configured for the content type (priority 2), and so on. As a best practice, configure a default ad feed at the global level so that all of your published content contains an ad—even for those levels in the content hierarchy for which you did not configure a tailored ad.

Level
Scope
Priority
Asset You can tailor an ad or ad feed for an individual asset. For example, if you published an article about the final game of the World Series, you can tailor a distinct ad feed for that event. 1
Content type The same ad or ad feed appears in all assets of a particular content type. For example, if you have blog posts, videos, and galleries, you can tailor a distinct ad feed for each content type. 2
Section-Content type The same ad or ad feed appears in all assets of a specified type included in the section. For example, if you have a gardening section that has blog posts, you can tailor a distinct ad feed for the blog posts that appear in that gardening section. 3
Section The same ad or ad feed appears in all assets of a section, not only certain types. For example, if you have a gardening section and a cooking section, you can tailor a distinct ad feed for each section. 4
Site-Content type The same ad or ad feed appears in all assets of a specified type included in the site. For example, if you have a sports site that has a baseball section, you can tailor a distinct ad feed for the assets that appear in that site's baseball section. (That section may have overrides by content type, in which case you can tailor an ad feed at the site-section-content type level.) 5
Site The same ad or ad feed appears in all assets on the site. 6
Global-Content type The same ad or ad feed appears in all assets of a specified content type. For example, if you have a baseball section in any of your sites, you can tailor a distinct ad feed for the assets that appear in that baseball section. (That section may have overrides by content type, in which case you can tailor an ad feed at the section-content type level.) 7
Global The same ad or ad ad feed appears in all assets on all your sites. 8

See also:

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