As an asset goes from creation to publishing, it goes through a series of steps. Brightspot provides the ability to take each of those steps and put them into a workflow. This allows you to pass an asset along through each step, and track its status as it makes its way towards the published status.
Workflows are created in the Admin module. See Creating a custom workflow for more information.
This topic provides in-depth instructions on how to set up a workflow.
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Introducing published content into a workflow