Segmentation

With the Segmentation integration you can deliver different variations of an asset to different audiences. For example, you can deliver one version of a news story on a weekday, and a different version on a weekend.

See also:

• Marketo
• Tealium

To create content variations:

1. Create a new asset or open an existing one. Ensure the asset is one of the content types you used when creating a segmented audience as described in Creating audiences. This is the default variation, and Brightspot delivers this variation to all visitors who do not satisfy any of the segmentation criteria.
2. From the audience list, select an audience for which you want to create a content variation.
   

   

3. (Optional) Click the link in the message area to view the audience’s description.
   

   

4. Modify and publish the asset for the selected audience.

5. To preview variations, do the following:

   1. Click visibility to show the preview pane.
   2. From the audience list, select the audience whose variation you want to preview.