Brightspot CMS User Guide

Benefits of JSON-LD

Search engines use JSON-LD to include more attractive information about your assets in their results. The following are examples of presentations that Google applies when reading JSON-LD.

Rich results

Rich results provide a preview of the entire asset directly inside search results.

JSON-LD Rich Result JSON-LD Rich Result

Product reviews

Google aggregates product reviews from various sources, and summarizes them inside the search results.

JSON-LD product reviews JSON-LD product reviews

Knowledge graph cards

Knowledge graph cards appear to the right of search results.

JSON-LD knowledge graph JSON-LD knowledge graph

The following resources provide additional information about JSON-LD.

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