Brightspot CMS User Guide

Site-search analytics

With the site-search analytics plugin, you have visibility into those terms visitors are searching for on your website. You can use site-search analytics to address the following scenarios:

  • Visitor interest—The site-search analytics widget lists the terms visitors are searching for on your site. This gives you insight into what their interests are, so you can develop additional content to address those interests; it also illustrates what topics do not interest visitors.
  • Missing content—The site-search analytics widget reports that visitors are searching for certain terms, but there is no content associated with those terms. This shows that you need to develop new content to address those interests.
  • Timing of search counts—You run a radio advertisement for your site with an announcement “Are there UFO landing sites near you? Go to, and search for crop circles.” If the site-search analytics widget reports a spike in searches for “crop circles” shortly after that advertisement, you have a good indication of the ad’s impact.
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