Advertisement placement hierarchy
You can configure ads to appear at different levels in the content hierarchy:
Level |
Scope |
Priority |
---|---|---|
Asset | You can tailor an ad or ad feed for an individual asset. For example, if you published an article about the final game of the World Series, you can tailor a distinct ad feed for that event. | 1 |
Content type | The same ad or ad feed appears in all pages for a particular content type. For example, if you have blog posts, videos, and galleries, you can tailor a distinct ad feed for each content type. | 2 |
Package | The same ad or ad feed appears in all pages of a package. If you are running a seasonal package around Halloween, you can tailor a distinct ad feed for costumes and candy. | 3 |
Section | The same ad or ad feed appears in all pages of a site’s section. If you have a gardening section and a cooking section, you can tailor a distinct ad feed to each section. | 4 |
Site | The same ad or ad feed appears in all pages on the site. | 5 |
Global | The same ad or ad ad feed appears in all items on all your sites. | 6 |
Brightspot sends an ad request with the highest priority available. Referring to the previous table, Brightspot checks if a particular item has a specific ad feed (priority 1). If there is no such ad feed, Brightspot checks if one is configured for the content type (priority 2), and so on. As a best practice, configure a default ad feed at the global level so that your published content contains an ad—even for those levels in the content hierarchy for which you did not configure a tailored ad.
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