Advertisement placement hierarchy

You can configure ads to appear at different levels in the content hierarchy:

Level	Scope	Priority
Asset	You can tailor an ad or ad feed for an individual asset. For example, if you published an article about the final game of the World Series, you can tailor a distinct ad feed for that event.	1
Content type	The same ad or ad feed appears in all pages for a particular content type. For example, if you have blog posts, videos, and galleries, you can tailor a distinct ad feed for each content type.	2
Package	The same ad or ad feed appears in all pages of a package. If you are running a seasonal package around Halloween, you can tailor a distinct ad feed for costumes and candy.	3
Section	The same ad or ad feed appears in all pages of a site’s section. If you have a gardening section and a cooking section, you can tailor a distinct ad feed to each section.	4
Site	The same ad or ad feed appears in all pages on the site.	5
Global	The same ad or ad ad feed appears in all items on all your sites.	6

Brightspot sends an ad request with the highest priority available. Referring to the previous table, Brightspot checks if a particular item has a specific ad feed (priority 1). If there is no such ad feed, Brightspot checks if one is configured for the content type (priority 2), and so on. As a best practice, configure a default ad feed at the global level so that your published content contains an ad—even for those levels in the content hierarchy for which you did not configure a tailored ad.

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