Topics

Configuring audiences


In This Guide

You characterize audience segments by the following characteristics:

  • Content type, such as articles or images
  • Target, such as device, day of week, and cookies
  • Site

When a visitor requests an asset, Brightspot checks the associated content type, target, and site, and then delivers the corresponding variation. If the visitor’s request does not fall into one of the segments, Brightspot delivers the default variation.


Creating audiences

To create an audience:

  1. Click menu > Admin > Audiences. The New Audience widget appears.
    New audience
  2. In the Name field, enter a name that reflects the audience you are defining. For example, Weekend Visitors reflects an audience that views content on weekends.
  3. In the Content Type Group field, click search. The content picker appears.
  4. In the content picker, click New Content Type Group. A content edit page appears.
    Content type group
  5. In the content edit page, do the following:

    1. In the Name field, enter a name for the content type group, such as Landing Pages.
    2. From the Types list, select the content types that you want to apply to this audience.
    3. Click Save.
    4. Click Back. You return to the New Audience widget.
  6. From the Content Type Group list, select the content type group that you just created.
  7. Do one of the following:
    • Under Sites, click add_circle_outline and select a site to which the audience applies. Repeat to add additional sites.
    • Toggle on Enable On All Sites to activate this audience on all sites.

    For an explanation of these settings, see the following table "Effect of adding audiences to sites."

  8. Under Targets, and using the following table "Audience target types" as a reference, set one or more targets.
  9. Click Save.

You can now create variations for the audience; for details, see Creating content variations.

The following table describes the interaction between associating an audience with explicit sites and the Enable On All Sites toggle.

Effect of adding audiences to sites:

At least one specifiedEnable On All Sites
Toggled OnToggled Off
YesAudience applies to all sitesAudience applies to specified sites
NoAudience applies to all sitesAudience applies to all sites

The following table describes the available target types.

Audience target types:

Target Type
Description
Cloud Front Device Category TargetVariation depends on the visitor’s device as detected by Amazon's CloudFront service. Use only for CloudFront deployments.
Cookie TargetVariation depends on cookies set in a visitor’s browser. Cookies typically define a visitor’s characteristics. For example, a cookie may define a visitor’s preferred language or time zone, and you can deliver content tailored to those characteristics.
Day of Week TargetVariation depends on one or more specified days.
Device Category TargetVariation depends on the visitor’s device, such as phone or tablet. For CloudFront deployments, use the Cloud Front Device Category target.
Header TargetVariation depends on values in HTTP headers.
Parameter TargetVariation depends on the key-value pairs in an item’s query string.
Tagged Content View Count TargetVariation depends on meeting the following criteria:
  • Requested item is of a specified content type
  • Visitor has previously viewed items of a particular content type and with a specified tag
  • Visitor viewed those items a minimum number of times, optionally during a specified time

This target applies only to sites with authenticated users. For more information, see Tagged content view counts and Type view count target.

Tealium TargetVariation depends on audiences imported from Tealium. For more information, see Creating audiences using Tealium targets.
Theme TargetVariation depends on the site’s theme.
Type View Count TargetVariation depends on meeting the following criteria:
  • Requested item is of a specified content type
  • Visitor has previously viewed items of a particular content type
  • Visitor viewed those items a minimum number of times, optionally during a specified time

This target applies only to sites with authenticated users. For more information, see Creating audiences using Tealium targets.


Modifying audiences

To modify an audience:

  1. Click menu > Admin > Audiences. The Audiences widget appears.
  2. Click the audience you want to modify. The Edit Audience widget appears.
  3. Modify the settings as required. For details, see Creating audiences.
  4. Click Save.

Deleting audiences

To delete an audience:

  1. Click menu > Admin > Audiences. The Audiences widget appears.
  2. Click the audience you want to delete. The Edit Audience widget appears.
  3. Click Archive.

Tagged content view counts

You use this target when you want to deliver a variation if a visitor has already viewed items of a particular content type that have a particular tag. For example, you define the following criteria:

  • Content type group is Homepage
  • Previously viewed content type is Article
  • Previously viewed articles were tagged with Community
  • Minimum count is set to five

The interpretation of this target is that after a visitor views five articles tagged with Community, Brightspot delivers the corresponding variant of all content types associated with Homepage.


Type view count target

You use this target when you want to deliver a variation if a visitor has already viewed items of a particular content type. For example, you define the following criteria:

  • Content type group is Homepage
  • Previously viewed content type is Article
  • Minimum count is set to five

The interpretation of this target is that after a visitor views five articles, Brightspot delivers the corresponding variant of all content types associated with Homepage.