Brightspot CMS User Guide

Configuring audiences


You characterize audience segments by the following characteristics:

  • Content type, such as articles or images
  • Target, such as device, day of week, and cookies
  • Site

When a visitor requests an asset, Brightspot checks the associated content type, target, and site, and then delivers the corresponding variation. If the visitor’s request does not fall into one of the segments, Brightspot delivers the default variation.

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