Tracking Authorship Volume and Engagement

Brightspot provides two analytics widgets designed for editors and authors to view content creation volume and engagement metrics. The Authorship and Report widgets fill a reporting niche that isn’t easily met by historical reporting capabilities. This reporting is enabled through a new “Group By” report type, that enables the Brightspot user to group results by one or two fields.

Using the Authorship widget to track authorship volume and engagement

The Authorship widget allows you to select which category to group your report by and to select between Brightspot Analytics or Google Analytics as the data supplier.

To add an Authorship widget to a dashboard:

1. Click menu > Admin > Dashboards.
2. Select to create a new dashboard, or select an existing dashboard from the left menu. See Dashboards for more information on creating or modifying dashboards.
3. Click add_circle_outline next to the Add Dashboard Column field.
4. Click add_circle_outline to expand the Widgets field.
5. Select the Authorship widget.
6. Configure the Authorship widget using the table below.
   

   

7. Click Save.

Using the Report widget to track authorship volume and engagement

The Report widget allows you to select one or two fields to deliver even more granular analytics on your content. You can also select between Brightspot Analytics, Google Analytics, or simply get an aggregated content count.

To set up a Report widget to track authorship volume and engagement:

1. Click menu > Admin > Dashboards.
2. Select to create a new dashboard, or select an existing dashboard from the left menu. See Dashboards for more information on creating or modifying dashboards.
3. Click add_circle_outline next to the Add Dashboard Column field.
4. Click add_circle_outline to expand the Widgets field.
5. Select the Reports widget.
6. Configure the Reports widget using the table below.
7. Click Save.

Setting the Config, Fields, and Metrics fields
When using the Report widget to get your authorship volume and engagement analytics, you have the option to select a single grouping or double grouping. Choosing Single Grouping allows you to group your data by a single field (such as Authors). Choosing Double Grouping (such as Authors and Content Type) allows you to group your data by two fields to get a more granular view of the information. Below is a description on how to set the Config, Fields, and Metrics fields based on whether you are selecting Single Grouping or Double Grouping.

• Config:
  
  • Select Single Grouping to view your data grouped by a single field.
  • Select Double Grouping to view your data grouped by two field.
    
    • Select your Secondary Group By option. This should not be the same selection you made in the Group By field earlier.
• Fields and Metrics:
  
  1. Expand the Fields menu and select the method you use to get your analytics data: Brightspot Analytics or Google Analytics. A third choice is available, Content Volume, that gives a simple count of the content published.
  2. Once the Field selection is made, the Metrics field appears. This field contains all of the metrics available to you based on your selection in the Fields field.
  3. Select the Metric you want to be included in the Report widget.
     

     

• If you chose Single Grouping, you have the option to add additional metrics to your Report widget.
  
  1. Click add_circle_outline in the Metric field to add additional metrics to your Report widget.
  2. Select the same data supplier as you did earlier in the Field field. You should not mix and match data suppliers. If you chose Google Analytics in the Field field, select Google Analytics for all your subsequent metrics (unless you are using the Content Volume option, this option can be mixed with any data supplier).
  3. Select the additional metric.
  4. Repeat these steps to continue to add metrics to your widget.