Overview of Terms and Spotlight
When visitors search for a term on your site, Brightspot lists the content associated with that term. In addition, you can include a spotlight—a promo to an item that you explicitly associate with the search term—in the search results.
Referring to the previous illustration, a publisher operates two sites: Inspire Fashion and Inspire Environment. Each site has an associated dictionary of spotlight terms.
- Inspire Fashion has a dictionary
- Inspire Environment has a dictionary
Environmentcontaining related terms.
Each dictionary has the term
green. If a visitor searches for
green on Inspire Fashion, Brightspot includes in the search results a spotlight to the article “This Summer’s Accessories.” If a visitor searches for
green on Inspire Environment, Brightspot includes in the search results a spotlight to the article “Measuring Your Environmental Footprint.”
- Site searches