A newsletter is an email delivered to your subscribers that provides important announcements. Newsletters are most actionable when your organization has an email service provider through which to send the newsletter and measure its impact. Brightspot offers integrations with email service providers like Mailchimp and Sailthru, allowing you to create and manage newsletter campaigns within the same context you use to create the newsletter itself. If an integration is enabled, then publishing a newsletter will display additional widgets you can use to create and manage campaigns.

For details on these integrations, see Mailchimp and Sailthru.

For a wire frame example of what this content type can look like on your site, see Newsletter design.

To create a newsletter:

  1. In the header, click add.
  2. From the Create list, select Newsletter.
  3. Using the following table as a reference, complete the fields as needed.
  4. Complete your site's workflow and publish the newsletter.

Newsletter fields

Click each tab below to see a description of the associated fields.

Internal NameEnter an internal name for this asset. Brightspot uses this name internally, such as in the search panel and recent activity widget. This name is not visible to visitors to your site.
Published Display DateEnter the date appearing on the newsletter, or leave blank to default to the date you publish the newsletter. This date is visible to the visitors to your site.

Select one of the following:

  • HTML Embed—Adds an HTML module above the newsletter's main content.
  • Promo—Adds a promo module above the newsletter's main content.

This module is visible to the visitors to your site.


Select one of the following:

  • HTML Embed—Uses an HTML module in the header.
  • Promo—Uses a promo module in the header.

This header is visible to the visitors to your site.

Newsletter BannerEnter a "breaking news" banner that appears above the newsletter's header. This banner is visible to the visitors to your site.
ContentEnter the newsletter's main content by selecting one of the following:
  • HTML Embed—Content appears in an HTML module.
  • List—Content appears as a list of assets.
  • Newsletter Rich Text Module—Content appears in a rich-text module.
  • Promo—Content appears as a promo for another asset.
  • Quote—Content appears as a quote module.

This content is visible to the visitors to your site.

Newsletter FooterSelect an existing footer, or create a new one. This footer is visible to the visitors to your site.

Utm ValuesEnter Urchin Tracking Module (UTM) parameters to assist in marketing-related tracking. Individual module or promo settings may appear blank, but are defaulting to the parent settings. Settings applied at the newsletter level will apply to the list level, and list level settings will also apply to promos in advanced lists.

LocaleSets the content's locale. This setting can also be used to auto-localize content based on the users requested locale.

See also:

  1. Creating a Mailchimp newsletter campaign
  2. Updating a Mailchimp newsletter campaign
  3. Scheduling a Mailchimp newsletter campaign
  4. Sending a Mailchimp newsletter campaign immediately
  5. Testing a Mailchimp newsletter campaign
  6. Disconnecting a newsletter from a Mailchimp campaign
  7. Viewing a Mailchimp newsletter campaign's activity log
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