Creating a Mailchimp newsletter campaign


Brightspot integrates with Mailchimp to allow you to create campaigns to distribute your newsletters. Prior to creating a campaign, you must create your audience and segments in Mailchimp.

Tip
Campaigns are created from the Mailchimp widget that appears in the right rail of the newsletter content edit form after the newsletter is published. If you do not publish your newsletter, you will not have the Mailchimp widget available.

To create a Mailchimp campaign:

  1. After publishing your newsletter, click Create New Campaign in the Mailchimp widget in the right-rail. The Create Campaign pop-up appears.

    Create campaign button.png Create campaign button.png
    Create New Campaign button

  2. Select the AudienceList for this campaign.
  3. (Optional) Select the Segment for this campaign.

    Tip
    Remember, audiences, and segments for campaigns are created within Mailchimp, not Brightspot.

  4. Enter the Campaign Title for your new campaign.
  5. Enter the Subject Line. This is what the recipients of this newsletter see as the subject of the email containing the newsletter.
  6. The From Name and Reply To fields are auto-populated with the defaults set on the Mailchimp integration page in Brightspot. When you select an audience, the From Name and Reply To values are brought over from Mailchimp; however, these values can be overwritten if necessary.
  7. Save your new campaign. Once you save your campaign, the Mailchimp widget changes and displays the Options menu. This is where you can manage your campaign.

    Tip
    Newsletters can only be assigned to one Mailchimp campaign, but a single Mailchimp campaign can have multiple newsletters assigned to it.

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