Configuring audiences

You characterize audience segments by the following characteristics:

  • Content type, such as articles or images
  • Target, such as device, day of week, and cookies
  • Site

When a visitor requests an asset, Brightspot checks the associated content type, target, and site, and then delivers the corresponding variation. If the visitor’s request does not fall into one of the segments, Brightspot delivers the default variation.

Our robust, flexible Design System provides hundreds of pre-built components you can use to build the presentation layer of your dreams.

Asset types
Module types
Page types
Brightspot is packaged with content types that get you up and running in a matter of days, including assets, modules and landing pages.

Content types
Landing pages
Everything you need to know when creating, managing, and administering content within Brightspot CMS.

Admin configurations
A guide for installing, supporting, extending, modifying and administering code on the Brightspot platform.

Field types
Content modeling
Rich-text elements
A guide to configuring Brightspot's library of integrations, including pre-built options and developer-configured extensions.

Google Analytics
Apple News