Solving Complex Content Challenges:
Is Modular Content the Solution?
Lucy Collins | Senior Product Manager, Brightspot
In 2021, 45% of organizations saw increased challenges with their content-production workflows as a result of customers’ rising expectations for personalized digital experiences, according to the Content Marketing Institute. A staggering jump from 27% in the previous year. The race to transform their content capabilities has shifted what organizations need from and are looking for in their digital solutions today.
At Brightspot, we’re engaging with our customers every day on this topic, specifically how the need to keep up with these increasingly more complex content challenges has impacted what they’re looking for in their CMS solutions.
Editorial and publishing ease of use is the umbrella to some of the top challenges we’ve found, which include:
- Too many external systems that add confusion and complexity
- Struggles with adaptive workflows and data modeling
- Inability to scale and duplication of effort across multiple units
In this training-style webinar, we will dive deeper into these challenges and break down how they can be solved. We will also take a look at how modular content can be a solution, offering a way to repurpose content as well as track performance and usage across different endpoints.
With this knowledge at hand, content teams can do more with all of their valuable content assets while solving for even the most challenging digital-content needs.
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