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We all know personalization drives B2B growth, but scaling it can be a struggle. Discover why embracing AI is essential to achieve smarter segmentation, lead scoring, next best actions and content development.

At Brightspot, we are deliberately and thoughtfully integrating AI into our software development process. While we recognize the immense potential of AI, we’re taking a deliberate and iterative approach to ensure real return on investment while avoiding unintended consequences.

Ravi Singh, Brightspot’s President and Chief Product Officer, stepped into his operating role with a simple conviction: belief in the product, the people and the promise of the company. Blending humility with ambition — or as he calls it, “humbitious” — Ravi is focused on driving Brightspot’s next era of innovation.

Manufacturers face rising pressure to deliver accurate, localized and compliant content across complex product lines and global markets. A modern CMS isn’t just helpful, it’s mission-critical.

Sports fandom now lives on social feeds, brand collabs and behind-the-scenes clips. Here’s a look at how sports teams and businesses can keep up and meet fans at their preferred digital watering holes.

Brightspot integrates accessibility throughout its CMS platform and delivery processes. The focus spans design, development, content creation and QA, ensuring inclusive digital experiences from the ground up.

We explored this question and more in our webinar with the Content Marketing Institute. Discover how to leverage AI to speed up idea generation and repurposing, not replace writers. Walk away with an actionable understanding of what a real-world AI + human content workflow looks like.

Brightspot has observed a dramatic increase in non-human web traffic across our customer base — largely driven by scraping bots harvesting content for AI model training. See our findings and recommendations from a recent initiative to evaluate and respond to the growing risk and impact of “bad bot” traffic.

Tom Neff is a product leader with a passion for solving complex platform challenges — and a killer spaghetti sauce recipe to match. Whether he’s building out AI features or collaborating across teams to shape the Brightspot roadmap, he brings curiosity, energy and a love of problem-solving to everything he does.