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We all know personalization drives B2B growth, but scaling it can be a struggle. Discover why embracing AI is essential to achieve smarter segmentation, lead scoring, next best actions and content development.

Learn how to streamline your content creation process and keep your marketing and communications teams aligned and informed with these proven tips and strategies for content calendar success.

Emma’s journey into software engineering wasn’t linear — but once she found her footing, she never looked back. From discovering a love for coding in college to building solutions that directly impact users at Brightspot, she’s grown into a developer who thrives on learning, collaboration and making a difference.

Taking an omnichannel approach to distribution and using personalization to grow loyalty is a strategy that’s wildly successful—but challenging. Learn why.

With Adobe Analytics integrated into Brightspot CMS, site administrators, editors and content creators gain seamless access to real-time insights without switching between platforms. Whether tracking site performance via dashboards or analyzing content performance through the Analytics tab, this integration ensures data is always at your fingertips.

Explore today’s emerging CMS trends, including AI automation and hybrid CMS architecture, to future-proof your business. Read on to hear our predictions for what’s next in the world of CMS.

Stop paying for bundles you don’t use and architectures that don’t scale. Pay for value as you grow. With Brightspot, you get the freedom to choose your starting point, and the flexibility to evolve without ever needing to replatform.

Redesigning a website is a major investment, but even seasoned teams fall into common traps that derail success. Learn the top mistakes to avoid — from cluttered navigation to outdated content — and ensure your site relaunches with higher engagement rates, better SEO and improved user experiences.

Choosing between a headless and hybrid CMS is no longer just a technical decision. It’s a strategic one that shapes how fast your teams can move and how well your digital experiences scale. Understanding the tradeoffs between flexibility, speed and long-term adaptability is essential to selecting an architecture that won’t hold your organization back.

By volunteering their time, energy and skills throughout 2024, Brightspot employees supported dozens of nonprofits, schools and veterans’ groups to drive inclusion and uplift communities and individuals across the country.