Use Cases

Brightspot CMS truly becomes your platform. You can extend it with your business logic and workflow because Brightspot is designed to grow with your content business. Here are some tailored applications for your unique use case.
Rapidly transform your digital footprint with a platform that enables you to consolidate all your B2B publications into a single instance.
Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company through storytelling.
Maintain control and increase efficiencies across all your digital assets, including re-use, version control, rights management and user access.
Stay ahead of today’s fast-paced news cycles with a digital-publishing platform that offers the tools your teams need to report, edit, publish and collaborate at speed.
Drive revenue growth with a commerce platform that treats each of your products as content, enabling you to optimize content-to-commerce opportunities across all touchpoints.
Deliver results and scale to future growth with a content management system that powers publishing consistency and efficiency across your entire organization.
Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Manage your portfolio of microsites with a CMS that’s flexible enough to support individual campaign customization alongside shared features like assets, templates, integrations and more.
Manage every site in your portfolio in a single instance and publish to multiple languages with our translation tools.
Manage your most complex and detailed content in a system that’s built to support varied and unique content types, intricate workflows and specific permissions.
"Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With a modern CMS like Brightspot, we can move and innovate the way we want now, and in the future."
- Caitlin Brown, Senior Manager, Digital Strategy
"For us, Brightspot offers a lot of benefits: we are really excited to be able to pair the out-of-the-box features that come with the upgraded version of Brightspot with our custom development to be able to provide a sleek, modern CMS for our evolving newsroom."
- Kelsey Miller, Senior Project Manager, POLITICO
"We originally partnered with Brightspot to implement an enterprise CMS that delivered high-quality user experience, which was a success. Now, years later, Brightspot is still ensuring our digital properties embody vivid images, powerful search and compelling stories, and that our editorial content integrates with our auction engine to provide a seamless experience for our users."
- Kiddi Hrobjartsson, Sotheby's Vice President, Platform and Application Strategy
"It's been four years since the initial implementation, and our editorial staff continues to be very happy with the platform. U.S. News anticipates using Brightspot for many years to come."
- Yingjie Shu, Senior Vice President of Technology, U.S. News & World Report
"It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster."
- Mike Schmidt, Director of Multimedia, National Geographic
"Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate, and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform."
- Juan Antonio Beckman, Director of Technology, Televisa Digital

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