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Perfect Sense announces rebrand as Brightspot

Perfect Sense, a product company with professional services founded in 2008, announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product.

Reston, VA – (Aug 24, 2020) – Perfect Sense, a product company with professional services founded in 2008, today announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. At the heart of redefining Brightspot, as both the company and the platform, is more than a name change. Brightspot’s Content Business Platform has proven itself over the past 12 years in helping many of the world’s most loved brands reach and grow their audiences. Today, the organization reintroduces Brightspot as a true partner in continuing that success, helping customers transform their content businesses and make an impact with the people who matter most - their customers, partners and stakeholders.

Brightspot’s rebrand comes at a time when greater demand is requiring every business to become a content business. The Brightspot Content Business Platform was designed to replace traditional content management systems (CMS) that have become widely perceived as insufficient to fully enable and power the digital transformation needs of the modern enterprise. The world-class Delivery team behind Brightspot enables companies – no matter their business logic, workflows or content types – to solve unique business priorities without compromise.

“It’s incredibly rewarding to see what Perfect Sense – now Brightspot – has become,” said David Gang, CEO and Co-Founder of Brightspot. “The business we started 12 years ago is the same business we run today, more relevant now than ever – and we’re very proud of that. We take pride in seeing our work through the success of our customers. No matter big or small, we’re honored to be a driver and enabler of their business moving forward, fast.”

Designed by publishers and developers with an extensible architecture and the ability to be integration ready, Brightspot’s purposeful partnership approach puts customer success before everything else. Brightspot sits at the center of an ecosystem, helping customers stay competitive and meet the critical demand for content in today’s digital world. Brightspot customers like Los Angeles Times, Caracol TV, U.S. News & World Report, and WGBH have identified those benefits as no longer nice-to-haves, but need-to-haves, in order to deliver on the personalized experiences and digital transformation that their own customers have come to expect.

Gartner noted in a recent report* "Content management is at the heart of digital experience and customer experience management. Organizations should make it a key component of any operational IT or modernization strategy.”

Since its inception, Brightspot has been rooted in resilience, conviction and generosity – striving to bring solutions to customers, employees and society. The company remains passionate about having an impact in what are often its customers’ most important moments, and frequently works alongside those customers to help them achieve larger business goals.

Customers Share About Their Brightspot Journey
“As a media company, we need a range of tools to report and publish stories in a variety of formats. The team at Brightspot has been a great partner for us, and the product has been pivotal to streamlining our editorial operations across our CMS, assignment desk and asset management,” said Ben Gerst, CTO of Los Angeles Times. “They provide an extremely flexible and scalable solution that has evolved with us to meet the needs of our newsroom, audience and customers.”

“Brightspot plays an important role in U.S. News’ efforts to build a world class publishing platform to grow our business and provide consumers with helpful, relevant information to make informed decisions,” said Vineet Mahajan, Chief Technology Officer at U.S. News & World Report.

“As we continue expanding our service across multiple platforms, Brightspot allows us to deliver important news and information to audiences across Scripps’ footprint of 60 stations in 42 markets,” said Sathya Kothandram, senior director of digital technology for Scripps. “Scripps’ history of entrepreneurialism means we are always evolving to meet the interests of tomorrow’s consumers, and the Brightspot Content Business Platform is an important tool for us as we do this.”

“Our move to Brightspot and our work with the Brightspot team are important, foundational elements that are key to the success of our digital strategies. Brightspot is a collaborative partner, working thoughtfully with our teams to solve for our web development challenges,” Robert Kempf, Vice President of Digital Services, WGBH.

“Brightspot has been a wonderful partner for our web publishing. The platform is stable, well-maintained with many features that make it easy for people across our organization to manage their web content. I also love working with the people at Brightspot. They’re friendly and extremely competent, and consistently work to make our websites successful.” Nate Walton, BYU Websites Manager.

"We are very pleased to have the Brightspot Content Business Platform as the foundation of our technology ecosystem. We love the powerful workflow engine, and the ease of use of the Brightspot platform that supports all of our digital content experiences for our customers and users," Marcelo Liberini, VP of Digital, Caracol TV.

"The Brightspot team has been integral in helping us grow our audiences and users, we love how intuitive and easy the Brightspot Content Business Platform is to use. Best of all, we know that we have the right technology platform that will support our needs from now to the future," said Miguel Mares, Dir of Brand, GIN Group/IDC. 

As Brightspot launches its rebrand, the company’s core belief that giving back is essential to business remains strong. Last year, the Brightspot team touched the lives of more than 1,850 individuals and will continue to carry out this mission.

“To our current customers and partners, we thank you for continuing to challenge, trust and grow with us – and to our future customers, we can’t wait to help transform your content businesses and be a part of your story,” Gang said.

About Brightspot

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward.

With decades of collective experience in publishing and media, we’ve built a powerful Content Business Platform and world-class Delivery Team to help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed. For more information, please visit www.Brightspot.com or follow us on Twitter @TeamBrightspot

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
Get the publishing speed you need with Brightspot. Book your personalized walk-through today!
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