CMS resources
Digital transformation guide
Back to Digital transformation guide

How 4 companies succeeded in digital transformation

image of UX storyboards for various webpage designs

Discover how POLITICO, Sotheby's, Indigo Sports and Televisa leveraged Brightspot CMS to streamline their content workflows, enhance user experiences and achieve impressive growth in the digital space. Learn from their digital transformation success stories and get inspired to take your own business to the next level.

No matter the industry, businesses of all types and sizes today are embracing the power of digital transformation. What is digital transformation? Being able to promote your solutions and connect with audiences across an array of digital platforms, social media channels and apps. It’s not only necessary for growth, but also a requirement to remain competitive in today’s increasingly digital world.

Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate, and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.
Juan Antonio Beckman, Director of Technology, Televisa Digital

A digital transformation requires a lot of content and communication, whether it's creating web pages about your offerings, multimedia assets including video and audio, an e-commerce platform, or an engaged community of users that share ideas. To power all of that content, companies need a back-end solution to help manage the workflow of content teams, keep digital assets organized and accessible, and streamline the look and feel of your brand across multiple platforms and channels.

Brightspot has answered the digital transformation technology call for a variety of enterprise organizations from media companies and fintechs to professional associations and others looking to capitalize on digital transformation trends. Here's a snapshot of how four companies have better positioned themselves to succeed in the digital reality.

Taking political news to the digital masses: POLITICO

Brightspot CMS case study: Politico

POLITICO is a digital publishing powerhouse, averaging 25 million monthly unique visitors and 114 million monthly page views and publishing over 5,000 newsletters in 2021 alone. It features articles, podcasts, and interactive content across brands such as POLITICO Pro and its AgencyIQ data service.

But behind-the-scenes, production wasn't always the well-oiled content machine it is now. The production and editing teams were constantly having to switch back and forth between different content types, for starters.

Finding a solution to help curate, create, editorially manage, and distribute its content was crucial if POLITICO wanted to stay relevant and competitive—especially as audiences have become increasingly more engaged in political news.

POLITICO turned to Brightspot in 2015 to help with its digital transformation and has stuck with them through several site redesigns and enhancements. Today, the entire team uses one shared article model for all its sites. They communicate well and are more accountable with deadlines and project tasks thanks to Slack integrations and CMS alerts. And they can reuse and repurpose content since it's all housed and easily searchable in one centralized content repository. Article production is also more streamlined with integrated-search connections to access digital assets in AP and Getty image libraries.

POLITICO by the numbers

With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.
Laptop icon
Average monthly visitors to
Note with Pencil icon
Content publishers using CMS
icon showing Brightspot Media Desk benefits for digital asset management
Articles migrated to new CMS

Enhancing the auction experience online: Sotheby’s

Brightspot CMS case study: Sotheby's

Sotheby's knew back in 2018 that creating a robust online experience for its users is what would help the renowned auction house thrive in the digital age. While auctions have always been an in-person experience, Sotheby’s realized that providing a media-rich platform for collectors to learn more about its 600 annual exhibitions would provide more engagement than its traditional print catalog. A digital transformation—or more accurately in this case, a customer experience transformation—would allow for all different content types including video to bring exhibitions to life.

The challenge was the legacy platform it had been using wouldn’t be able to handle these digital initiatives. Brightspot checked all the boxes for a CMS solution that could execute Sotheby’s digital vision. Since the start of 2020, Sotheby’s has shared more than 900 digital catalogs, 5,000+ articles and 2,200 videos with end users. In fact, by 2021, 85% of auctions transitioned to digital-only catalogs, saving millions of dollars in printing costs.

The digital transformation vastly improved the user experience as well. Customers can filter, sort and search for information about upcoming auctions and exhibitions and view a dynamic calendar. And Sotheby’s global audience can enjoy the content in multiple languages built by the CMS with corresponding URLs and metadata.

The results of Sotheby’s digital transformation include a 95% increase in user sessions, 44% growth in returning visitors and a 78% increase in luxury goods sold.

Sotheby's by the numbers

Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.
icon illustrating Brightspot CMS platform benefits
Increase in user sessions
Personalization tools graphic
Growth in returning visitors
Trophy icon
Increase in luxury goods sold

A digital transformation hole in one: Indigo Sports

Indigo Golf Partners website

As one of the largest privately owned golf course management companies in the country, Indigo Sports is constantly growing, adding new golf course locations. Every time a new one opens, a new site needs to be created to give the facility a digital presence.

The problem is at one point, Indigo Sports was using 15 different CMS to power its sites, and when new pages needed to launch, a content workflow bottleneck held everything up. As tasks became backlogged, the company realized that a digital transformation was in order.

Brightspot was able to migrate 15 CMS platforms into one, making it much easier to manage updates and launch new sites. The CMS now manages digital assets for 130+ Indigo courses totaling nearly 3 million pieces of content. More than 350 users work within the CMS, and new launches that used to take weeks or months can now be expedited while staying consistent with the Indigo Sports brand. The platform also facilitates event registration for thousands of events hosted at Indigo’s courses.

Thus far, following its digital transformation roadmap has had impressive results. Indigo reports site health improvements of over 40% when launching new courses, as well as growth in organic search rankings.

Indigo Sports by the numbers

Learn how Brightspot has helped the golf giant scale their business and increase brand consistency with a streamlined multisite CMS.
Note with Pencil icon
CMS platforms migrated onto one
Layout icon
Courses managed from one CMS
Rocket icon
Site health improvements for new courses

A bilingual media company’s digital message is no longer lost in translation: Televisa

Brightspot CMS case study: Televisa

Televisa is a media company sharing content in both English and Spanish. Its multilingual team was working across nine disparate CMS platforms, making for a confusing and expensive publishing process. There also wasn’t a true brand feel since each site was run separately.

To get everyone on the same page and ensure a successful digital transformation could take place, Televisa partnered with Brightspot to re-platform all of its sites onto one multisite, headless CMS. The goal was to combine the back-end functions and allow Televisa to have a more cohesive brand look and feel. They also needed a CMS with built-in translation capabilities so teams could seamlessly switch between Spanish and English.

With a new and improved publishing and content sharing platform, Televisa was able to reduce overhead costs and have a more efficient workflow.

Televisa by the numbers

Today, with Brightspot as its backend, Televisa manages nine sites—eight of which are headless—from one CMS. Find out how it works.
Rocket launch icon
Sites launched in just five months
Alarm icon
Decrease in launch times
Stack icon
CMS platforms consolidated to one
Code icon
Front-end styles powered by four simple fields

image of author Dawn Papandrea
About the Author
Dawn Papandrea
Dawn Papandrea is a regular contributor to Brightspot. She’s an award-winning freelance writer specializing in small business marketing topics. In addition, Dawn has written content for dozens of well-known technology brands and also covers personal finance for various media outlets. She lives in Staten Island, New York.

Related resources

Let us give you a demo
Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo