Brightspot Headless CMS

3 reasons media companies should consider a headless CMS

image of man working in park using laptop for headless CMS for media companies article

Not long ago, traditional publishers underwent a major industry shift: the pivot from print to digital channels. More recently, those digital channels on which people started to consume content also changed from the likes of television and desktop computers to primarily mobile devices and OTT streaming platforms. Today, especially in light of COVID-19, this digital transformation journey for media companies is still accelerating as the number of channels, platforms and devices through which publishers can reach their audiences continues to rise, diversify and fragment. In fact, the pandemic has both sped up and reversed some of these trends—from the steady rise in podcasting to the resurgence of cable news channels.

All of this points to one fact: the ways in which people interact with digital media are fluid and changing, making the concept of a headless CMS more valuable than ever before. New and reborn channels alike, alongside heightened expectations of “always-on” content, has increased pressure for media companies and publishers to produce personalized content fast where customers want it most. It’s also worth noting that, for media companies, advertising revenue is core to business. Driving this revenue are happy customers and users that continue to engage with publishers’ platforms. A headless CMS approach supports media companies in achieving just this, delivering the right content through the right channels at the right time. A headless CMS also separates the content-demand pipeline from the technology-delivery pipeline, ensuring that your content teams can stay focused on the task at hand.

In short, for digital and editorial teams at media companies a headless CMS will bring three major benefits: flexibility, speed and scalability.

Headless CMS benefit #1: Flexibility

First and foremost, headless CMS architecture has become a force in the industry due to the ultimate flexibility it provides publishers. A headless CMS gives publishers the ability to mix and match front-end content offerings, meaning they can deliver the best user experience across every device, channel and touchpoint—no matter where consumers are engaging with their content.

Relevant to the ever-changing digital transformation media companies are experiencing today, a headless CMS approach also accommodates changing business requirements quicker and easier. Launching international sites and microsites, for example, as well as supporting new content types is made easier through a headless CMS that allows for this type of front-end flexibility. Now more than ever, it’s critical for publishers to be able to adapt fast, scale to different markets and personalize the experience for every user as expectations continue to evolve.

In this way, a headless CMS truly supports media companies in future-proofing their businesses by making it painless to continually evolve alongside technology without needing to continually catch up or for platform-specific development resources to become available. No matter what new device or platform emerges, with the flexibility of a headless CMS architecture your content business can be prepared.

Headless CMS benefit #2: Speed

Alongside the types of channels content can be distributed across, delivering on those digital experiences with speed to keep up with today’s consumers is just as important.

A headless approach splits the work cleanly between the back and front ends. This separation of the presentation layer from your platform lets publishers move faster, while accelerating time to market by allowing authors and developers to work independently from the technology roadmap. Digital leads can quickly launch, test and update new digital experiences easier through a headless approach, while editorial teams can focus their efforts on the content itself to create meaningful output for consumers.

From a process and workflow standpoint, both decoupled and headless content distribution eliminates many of the tasks that normally would slow publishers down, like the need to create custom front ends for every device or work through timely design iterations. A hybrid approach that utilizes both architectures is also an option that still allows for important functionalities like WYSIWYG authoring, template management and workflows, making content reuse across different experiences and channels feasible to be able to produce more assets quickly.

Headless CMS benefit #3: Scalability

Finally, hand in hand with flexibility and speed is being able to deliver personalized experiences at scale. For digital and editorial teams at media companies, the ability to support high-volume content creation, increases in site traffic and content in various countries and languages are all essential. Through headless CMS architecture’s flexible and fast capabilities, media companies and publishers can better support these efforts.

How Brightspot’s headless CMS approach differs

As the media industry continues to evolve, publishers who are equipped with the right solutions to digitally transform fast are the ones who will be successful in capturing audiences. The best part is, with Brightspot’s Content Business Platform, publishers don’t have to choose just one approach. Whether you prefer a decoupled, headless or hybrid CMS—Brightspot works with whatever business challenge you’re trying to solve.

Most importantly, to truly digitally transform for the future, headless architecture’s front-end flexibility is only one piece of the puzzle. What sets Brightspot apart from the rest is our headless CMS offering, coupled with an integration and migration-friendly approach and the ability to extend existing business logic and workflows.

Thank you for your interest!
Check your email for a link to view the full white paper.


More headless CMS resources

By  Brightspot Staff
October 18, 2018
Learn the difference between traditional (or coupled) CMS, decoupled CMS, and headless CMS architecture, as well as the pros and cons for each.
9 Min Read
By  Mark Hoover
October 07, 2020
As 2020 comes to a highly anticipated close, we look ahead to what the new year might bring for headless CMS and businesses looking to consolidate, improve or transform their digital performance.
3 Min Read
By  Brightspot Staff
July 12, 2019
First developed by Facebook in 2012, headless CMS architecture is the solution of choice for many content business platforms these days. GraphQL is the programming language that enables flexible connection with programming APIs that support headless CMS integrations like the one offered through Brightspot.
6 Min Read
Find out everything you need to know about headless CMS architecture and the questions decision makers need to ask when considering headless CMS for their organizations.

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
Get the publishing speed you need with Brightspot. Book your personalized walk-through today!
Request a Brightspot demo graphic