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CONTENT MANAGEMENT PLATFORM
Go beyond content management to content experiences
Elevate your content experience with an adaptable, AI-powered platform at the center of your composable tech stack.

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Whole Foods: Delivering its brand promise after joining one the world's largest retailers
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Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.

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Marriott International: Making the switch from WordPress
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Stuck with the limitations of a one-dimensional WordPress solution, Marriott International turned to Brightspot to invigorate corporate storytelling across its portfolio of 30 brands and more than 8,000 hotel properties around the world.

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Wayfair: Unifying global content operations
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Wayfair needed to standardize its content output to better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a secure content platform.

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National Geographic: 2x the content after AEM migration
Brightspot CMS case study: National Geographic
See how Brightspot CMS and the power of its Media Desk capabilities helped National Geographic’s editors and producers to present and deliver dynamic multimedia experiences faster and easier than ever.

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What's cooking at Brightspot
Introducing a transformative suite of capabilities with Brightspot at the center of your composable tech stack — giving you everything you need to spice up your content experiences.

Enjoy the ultimate freedom and flexibility to create vast integrations across your tools, boost productivity with AI and collaborate without boundaries.

Elevate the way you create, deliver and measure content

Brightspot’s content management platform gives you ultimate freedom and flexibility to connect your tools, boost productivity with AI and collaborate without boundaries.
Tame the tool chaos. Integrate with over 7,000 common business applications to automate workflows with our API-first platform.
Create content, generate ideas, improve SEO, govern usage and uncover buried insights with our suite of AI-driven features.
Empower teams to collaborate and create content their way with custom dashboards, workflows, notifications and alerts.
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Create content with freedom & flexibility
Empower every user to create, deliver and measure content experiences their way, with AI-powered productivity.

• Create content, get ideas and generate insights with AI
• Publish in minutes with 100+ customizable content types
• Easy-to-use tools and interface for all users and roles
• Maximize site traffic with AI-boosted SEO features
• Collaborate with built-in notifications, alerts & workflows

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Unify your content experience
Create, manage and publish content across sites, channels and locations from one content management platform.

• Publish across sites, channels and knowledge base from one hub
• Integate over 7,000 common business applications
• Create once, publish anywhere with composable content types
• Use AI-powered translation or built-in, native-speaker workflows
• Simplify SEO flows by optimizing translated content in one place

Learn how
Featured Case Study: FORUM COMMUNICATIONS
Streamlining publishing for 24 sites
Forum Communications Company transformed its digital experience for readers and newsrooms across its portfolio of 20+ brands with Brightspot.

"The engineers are freed up to do truly innovative engineering work."

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Features to elevate your content experience

Create, deliver and measure content across sites and channels with a transformative suite of capabilities designed to elevate your content experience.
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AI-driven features
Transform your content experience with our suite of AI-driven features. Streamline tasks, empower decisions and unlock efficiency while backed with critical governance guardrails.

Ask questions about content, generate summaries and gain insights to create content faster and uncover buried insights, all while ensuring proper governance is in place across your organization.
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Create faster with AI
Create content and generate ideas faster with an AI assistant that builds headlines, social media posts and SEO descriptions directly in Brightspot's editing experience.
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Gain insights with Ask AI (BETA)
Interact with your content in a new way. Extract valuable insights from your own content, ask a question and receive answers with references to related content.
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Work with control and confidence
Have full transparency to safely deploy and enable AI across your organization. Our AI tracking capabilities show you which content contains AI, down to the field level.
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Connect 7,000+ applications
Deliver a unified content experience for users and customers with a platform that integrates with 7,000+ common business applications.

Get alerts, take actions and execute workflows seamlessly across your favorite tools and applications. Publish content faster and easier than ever before with a more open and flexible tech stack. Possibilities are endless.
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Create an open ecosystem
Connect your content workflows with 7,000+ common business applications to give teams what they need, where they need it.
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Plan across calendars
Connect your Brightspot and Google calendars to schedule publishing across platforms with dual-sync functionality.
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Accelerate content-to-commerce
Seamlessly connect your content to your e-commerce experience to engage customers exploring, shopping, or checking out.
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Collaboration tools
Empower your work, exactly your way, with collaboration and creation tools that keep you focused on doing what you do best.

Take action directly within a notification to keep your workflows flowing, get proactive alerts about conditions that might be impacting your site, and gain quick access to the content and items that are most important to you. From streamlined toolbars to user access controls, give your teams the content tools they need to work their way.
Create and customize tailored workflows for your business processes right inside Brightspot. No developer needed.
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Actionable notifications
Take action directly from your notifications. Push content through workflows and approve it, straight from Slack or Teams.
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Site health alerts
Get proactive alerts on your content and site performance. Ensure peak site performance and reliability, no matter what.
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Reusable, modular content types
Create in minutes and publish anywhere with 100+ modular content types, or customize your own. Brightspot's intuitive, no-code tools make it simple to design and customize templates for:

• Blogs
• Articles
• FAQs
• and beyond

Plus, you can reuse, edit and personalize content types and modules across every page and site.
Ready-to-use content types and templates make it a breeze to create, edit and publish content without code.
Create content once and then repurpose it across multiple touchpoints, without having to recreate the same content from scratch.
See how your work will look on any device before you publish with dynamic live preview. Plus, easily share preview links for review.
The Brightspot Design System offers effortless front-end customization. Go no code, low code or build a fully custom design.

With hundreds of pre-built templates, styles, behaviors and interactions, Brightspot users can get started on day one. You can also easily modify, extend or fully customize any of these pre-built assets with or without code.
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No code
Choose layouts, colors, styles, fonts and other design attributes directly within the platform. No designers or code required.
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Low code
Use CSS, JavaScript and Handlebars templates to create the design you want, without the time and expense you don’t.
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Custom
Create a custom presentation layer with no limitations, at a fraction of the time and expense of other platforms.

Why Brightspot?

Evaluating the right content management system for your teams and goals is a complex decision. Take a side-by-side look at the ways that Brightspot compares to other solutions.
Overcome complexity and constraints with a powerful integration-ready solution that delivers as an alternative to AEM.
Take a side-by-side look at Brightspot and Sitecore to help identify if Brightspot is the right CMS choice for your organization.
Ready-to-use templates make it a breeze to create the content you want without having to code anything across all of your sites.
Brightspot CMS case study: National Geographic
Customer Spotlight: National Geographic
2x content moving from Adobe (AEM) to Brightspot
"Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster."

- Director of Multimedia, National Geographic

Read the story 

Content management that works for every team

With Brightspot at the center of your composable tech stack, each team has the ultimate freedom and flexibility to work their way — and focus on what they do best.
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For digital teams
Empower your digital future on a transformative content platform

Digital transformation is an ongoing pursuit which requires thoughtful orchestration and decisions across your tech stack. Brightspot's content platform is designed with the flexibility and adaptability required to be future-proofed, ensuring you're ready for anything.

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Marketing teams
For marketing teams
Content experiences that move with the market, so you can too

Brightspot empowers marketers to get content to market faster with a flexible content platform that can be customized to your business goals, brand strengths and content strategy.

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For publishers and editors
For editorial teams
Empower publishers with a powerhouse of productivity, flexibility and collaboration capabilities

Brightspot moves you from content management to delivering content experiences — changing the way publishers and editors create, manage, review and publish content, across your internal tools and distribution channels.

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Development teams
For development teams
Ultimate freedom and flexibility in your tech stack

Brightspot offers the freedom and flexibility to ensure that your tech stack is open and future-ready. Fully utilize all of the capabilities of Brightspot with a single, unified GraphQL Content API to build and maintain highly dynamic schemas.

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An award-winning solution

Don't just take our word for it. See why Brightspot is chosen by global brands.
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Notable Vendor


2023 Content Management Systems Landscape
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Top Vendor


2023 Headless & Hybrid ShortLists
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Major Player


2023 Worldwide Headless Content Management Systems
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Strong Performer


2023 Voice of the Customer
Brightspot literally empowers all digital team members, from editors to product managers to marketers and more, to utilize the full suite of tools within the CMS to create a premium customer experience.
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Vice President of Digital Strategy & Partnerships, NBC Sports

Let's connect

Ready to elevate your content experience? Connect with us today to get a personalized demo, explore your use case and see what's possible with Brightspot.

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