Resources

3 SEO essentials digital teams can’t (and shouldn’t) operate without

image of man and woman collaborating on digital project


Last month, we covered the basics in terms of how digital and editorial teams can optimize their content strategy with SEO. Starting with a strong headline and incorporating the right keywords into your content, to ending with ensuring you have the right teams on the job, we looked at the simple ways organizations and publishers can enhance their content businesses with SEO tools.

Now, as we kick off 2021 understanding that 90% of pages get no organic search traffic from Google, an opportunity remains for many businesses to boost their SEO strategies, and make SEO a priority this year. To get started, there are three SEO essential tools for these organizations and publishers to keep in mind.

SEO integrations directly from your CMS

The first step to being able to easily leverage SEO tools is the ability to integrate them directly with your content management system. Brightspot, for example, can integrate with helpful SEO tools like SEMrush, Clearscope, seoClarity, Moz.com, Google tools and more. By leveraging these types of integrations, organizations and publishers can easily access recommended terms to use in their content based on popular search keywords, and update their content directly based on those displayed recommendations.

Looking at how the Brightspot SEMrush integration works, specifically, when you apply tags to an item, Brightspot sends the tags to SEMrush and displays the resulting recommended keywords. You can then incorporate those keywords into your content, which helps to improve their chances of appearing in search results.

Auto-population that makes SEO in your CMS faster and easier

Trying to manually search for the best terms and optimize your own content for SEO is time consuming and tedious. Digital teams are all about speed that lets them create and publish quickly to promote a positive and consistent brand image. Also, SEO keywords are constantly changing; trying to keep up with what will produce the best search results one month to the next is a tall order.

To simplify all that work, Brightspot auto-populates the SEO title and meta description on behalf of editors. For example, once an editor enters a headline into Brightspot, that text is then used to power the SEO meta title of that asset, saving digital and editorial teams time. Editors can also write custom SEO titles and descriptions, allowing for the on-page text the SEO attributes to vary. Brightspot also automatically creates URLs for new pages and posts based on the headline, meaning that the keyword-rich headline is automatically fed into the URL string.

Built-in tools and analytics to troubleshoot SEO

Once you get started with SEO, it can be frustrating not to see improvement in your search ranking. We recently covered 5 technical issues that could be compromising your content's SEO, including incorrect or missing metadata, too many clicks to get to content, faulty backlinks and inadequate links within your own site.

Fortunately, a CMS with the right SEO tools built in can help solve for many of these problems before they arise. Site mapping through Brightspot is done automatically, for example, which makes it easy to understand the user journey and if it’s taking too many clicks to get to the content they desire. Brightspot also includes built-in features that help businesses easily create content lists and modules to enable interlinking of your content and ensure all links are appropriately marked.

To reach their targeted audiences and make an impact with the content they create, organizations and publishers should prioritize SEO this year. With the right tools, SEO doesn’t have to be a daunting part of the digital and editorial process, but rather an easy way to optimize your content and ensure it gets discovered in the end.

Share

Related resources

March 29, 2021
Our recent webinar on the important topic of SEO provided insights into some of the most relevant and timely search engine optimization trends to prepare for 2021 and beyond, allowing you to prepare your SEO strategy accordingly.
5 Min Read
December 03, 2020
Looking beyond on-page content and keywords, these five technical issues could be compromising SEO for content on your website.
4 Min Read
March 12, 2021
In order to succeed at SEO in 2021, enterprise organizations need to pay attention to the tactics and trends taking shape to stay ahead of the curve. Here are three trends to keep a close eye as you build out your SEO strategy for the year ahead.
5 Min Read

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing and collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to all your systems and data, start with one of the 70 plug-and-play integrations, or build your own custom integration.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means businesses can publish how they want—headless or decoupled—all from the same environment.

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!