Brightspot vs. WordPress VIP

Deliver digital experiences on day one with Brightspot CMS—no developer or third-party support needed.

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Flexible, fast, all-in-one CMS

Say goodbye to limitations and hello to endless possibilities with Brightspot—the content management system that empowers global enterprises to deliver content at scale.
Before Brightspot CMS
❌ Extensive developer or agency support to create and edit content

❌ Personalization, segmentation and localization capabilities are limited

❌ Third-party work for any customization

❌ Concerns for security, reliability and trusted information

❌ Limited dedicated support for unique needs
Building with Brightspot
  • Seamless content creation with 100+ pre-built content types & templates
  • Drag-and-drop modules with personalization and localization features
  • Customize dashboards, workflows, content types and user interface
  • World-class security with features to support you 24/7
  • Committed team to walk with you every step of the way

Why Brightspot?

Ready-to-use templates and content types make it a breeze to create the content you want without having to code anything across all of your sites.

  • Create once, launch anywhere with drag-and-drop modular content features that make it easy to update and personalize at scale
  • Customizable workflows and collaboration tools enable teams to work faster and easier from one content hub
  • Built-in analytics, SEO tools and 50+ plug-and-play integrations ensure you have everything you need in your CMS, without third-party reliance
With the Brightspot replatforming, we saw a very welcome 40% improvement in SEO.
Chief Growth Officer
promo illustration of Brightspot CMS's easy-to-use UI
  • Deliver content to any device and channel
  • Go headless, decoupled or hybrid with the most flexible architecture
  • Get a frictionless experience with auto-generated APIs and debugging
  • Seamlessly connect your tech stack

Say goodbye to scrolling WordPress user forums. With Brightspot, you can trust the top experts in the industry to walk beside you every step of the way and evolve with you as your business grows.
Integrations image
Plug-and-play integrations
Say goodbye to the headaches of WordPress plugin bloat and vulnerabilities. Brightspot’s ready-to-launch integrations make it easy to extend your tech stack and connect your tools into one unified content hub.

Explore our Integrations
Powered by Brightspot’s intuitive CMS, Marriott International users can now publish media-rich, vibrant announcements quickly and easily.

Related resources for you

With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.
Learn how FedEx, Marriott International and DispatchHealth amplified their brand narratives and reach by switching from WordPress to Brightspot CMS.
Our expert explains the differences in building and launching sites on WordPress and Brightspot, including usability, flexibility, and simplicity.

See Brightspot in action

Ready to see how Brightspot compares to WordPress VIP? Connect with one of our experts today to learn more about the real-world differences between Brightspot and WordPress VIP.

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