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Brightspot for Communications & Marketing Leads

Brightspot is naturally multisite and multi-language, with an Assignment Desk tool that makes content creation and collaboration intuitive and flexible.

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Brightspot is designed to empower global teams across multiple languages and locations.
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Brightspot is designed to empower global teams across multiple languages and locations.
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Natively multisite
Brightspot's multisite CMS capabilities are ideal for companies seeking to centrally manage multiple sites across their brand portfolios. Maintain your brand consistency while reducing the burden for site administrators.
Brightspot comes with many out-of-the-box translation services, including Google and Amazon, as well as the ability to work with third-party translation management services like WorldServer and LingoTek—or any others you want to integrate with.
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Brightspot's customizable workflows and permissions settings help teams collaborate and work faster and smarter no matter the location.
Here are five best practices to help you improve your content strategy—and increase engagement.
It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
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Mike Schmidt, Director of Multimedia, National Geographic

Related resources

Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.
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The world has entered a new digital era accelerated by COVID-19. Brands and vendors have had to adapt. Yet, despite the economic challenges of the pandemic, companies everywhere have continued to invest in digital to maintain growth and prepare for a return to normalcy.
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During our first webinar of the year, Content Publishing Trends in 2021 and Beyond, we invited a panel of industry leaders to share their perspectives on content marketing trends, how they’re preparing for the year ahead, and predictions for 2021. Read more about their insights here.
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Effective digital storytelling is a must for brands seeking to connect with their customers no matter the device, medium and global or local context.
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In our increasingly interconnected world, here are the features that a good CMS needs in order to help brands successfully deliver translated content in the digital era.
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Storytelling has become a buzzword in recent years, especially as it relates to brand marketing. Companies can no longer rely mainly on press releases, ads and media coverage to tell their narratives and establish trust with audiences. These mediums do part of the work to get messages out to market, but alone they don’t create moments of connection with consumers the way storytelling can.
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Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
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Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
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Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).
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All Brightspot Features

Brightspot CMS is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing and collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to all your systems and data, start with one of the 70 plug-and-play integrations, or build your own custom integration.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means businesses can publish how they want—headless or decoupled—all from the same environment.

Explore our products

The Brightspot CMS enables our customers—no matter their business logic, workflows or content types—to solve unique business challenges without having to compromise.

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Manage all of your digital assets easily with Brightspot Media Desk, a powerful digital asset management platform with federated search, workflow and editing tools all in one place.

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Gain granular visibility into deliverables, in-context collaboration across teams, and easily add approvals-management into your workflow.

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Brightspot Ops Desk gives operations teams a way to bring all of their cloud resources into one location, offering a single-pane-of-glass view on all their cloud management activities.

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