Here are five best practices to help you improve your content strategy—and increase engagement.
In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences.
Learn how a modern CMS can be the digital tool you need to efficiently create your brand’s story—and measure its effectiveness.
The Los Angeles-based studio needed a content platform to support its redesigned front-end experience. With Brightspot's headless CMS, the entertainment giant can rapidly publish content to its website and dedicated microsites for its portfolio of blockbuster movies and TV shows.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Wayfair: Achieving global content-management flexibility and consistency with a unified content platform
Boston-based Wayfair needed a way to standardize its content output to improve brand consistency and better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a unified and secure content platform.
NBC Sports Athlete Direct: Connecting student athletes with advertising opportunities in a marketplace designed for brand storytelling
NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
Learn how we helped Newell deliver a cohesive brand identity supported by rich video, compelling imagery and multi-channel publishing capabilities.
Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot 10 years ago and why they continue to partner with Brightspot today—to not only help better tell their stories but to show them as well.
NBC Sports: Digital coverage for every swing across Golf Channel, the PGA Championship and Ryder Cup
NBC Sports relies on Brightspot to power digital coverage for its Golf Channel as well as exclusive digital rights for the PGA Championship and biannual Ryder Cup.
Learn how the Hallmark Channel’s website redesign allowed the beloved creator of holiday cheer to create a more holistic viewer experience.
Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.