Many enterprises feel limited by the inflexibility of their legacy web content management systems (WCM). The implementation of these systems takes too long, costs too much and is often not delivered on time. The inconvenient truth is that most conventional WCM solutions were built around content publishing, not the availability of data or the capacity to scale and automate processes.
A real-world example is OpenText Vignette. It's still being used by several companies, even though it has failed to keep up with corporations' scalability needs. It's because of the way the enterprise charade is set up. Even after a company spends millions of dollars and a myriad of resources, when its web content management system fails to meet customer needs in a timely manner, it has been conditioned to invest more into tweaking what's already there.
"More than 75 percent of the IT budget is geared towards maintaining existing systems,” - IDC
But here is the good news – you don't have to remain wary about adapting to legacy WCM. You do have options. To break the silos associated with aging systems, enterprises can integrate user-driven solutions that support business expansion. Unlike its legacy predecessors, a modern WCM is built on the premise that the need for information, swiftness and growth is met.
Accordingly, the ideal WCM offers a powerful blend of:
Data: Availability of data from a variety of sources, allowing you to make smart decisions. For instance, a single database aggregating specific metadata about readers (such as behavior, interests and location) would allow publishers to create personalized content for individuals or groups based on user criteria. The best web content management systems present data on every piece of content, regardless of where it's published – even if it's syndicated on another website.
Speed: How do you automate common processes? WCM with robust capabilities like Brightspot allow you to create custom workflows for any content type and user role with statuses and transitions using intuitive drag-and-drop functionality. Additionally, integration with other publishing systems, such as CRM, social media and video means you can implement a new system that embraces and extends the technology you already have instead of ripping and replacing everything.
Capacity to Evolve: As enterprises look to scale their web presence, many are looking to capitalize on agile web content management solutions. By improving your ability to automate processes and scale, the right WCM would enable you to evolve quickly, keep up with technology integrations and meet customer demands. Say goodbye to the days of lengthy upgrade cycles, stringent contracts and never-ending implementation projects.
In conclusion, breaking up with your legacy WCM is hard but the right thing to do if:
- You can no longer evolve and meet customer needs in a timely manner
- The WCM is too taxing on your internal resources
- You're unable to analyze all digital properties that host your content
If you want to improve how you handle web content management, proper adoption of future-proof WCM and legacy replacement in your enterprise are table stakes.
What You Need to Know