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With Semrush, gain more actionable insight into exactly which keywords your content needs to better engage audiences when they search for content on the internet.
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No matter the industry you’re in, you are constantly competing for real estate in search results. You may make guesses as to which keywords might be most effective, but it’s always a solid play to defer to the experts. Content with the right keywords performs better in searches, and more importantly, brings more eyes to your business.

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Nine out of ten web pages get no search traffic from Google—representing an opportunity for many businesses to boost their SEO strategies, and make SEO a priority this year. To get started, here are three essential SEO tools for organizations and publishers to keep in mind.
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Semrush and Brightspot: Use Cases

  • An editor is tagging an Article and needs help deciding what SEO keywords to add to boost its performance in web searches. She opens up the Semrush Keywords widget on her Article and sees a list of keywords ranked by search volume. She adds a few of the keywords into the SEO Keywords field and re-writes a sentence or two of the Article body to include other keywords. 
  • A Site administrator wants to ensure that certain keywords are never included in the Semrush results. These may be inappropriate words, words that may promote a competitor, or words that have been deemed useless from an SEO perspective (like “the,” “and,” etc.).
  • An organization wants to make a stronger SEO play against competitors in a shared space. In addition to eyeing new SEO keywords to boost content performance in search, editors—through the use of Brightspot’s Workstreams feature—employ their teams to seek out weaker SEO keywords and replace them with ones that perform better.

Semrush and Brightspot: Setup

Setting up Brightspot’s Semrush integration is as easy.

  • In Sites & Settings, access the Global Site. 
  • In the Plugins tab, enable the Semrush plugin.
  • In the Main tab, find the Semrush cluster and enter an API Key.
  • Associate which Content Types will feature the integration.
  • Set any other desired parameters, like excluded keywords or number of results.

For more detailed information, see our documentation.

screenshot of Brightspot CMS UI

Semrush and Brightspot: How to use the Semrush integration

Editors can use Brightspot’s Semrush integration in a few ways. On an existing Tag, they may access the Semrush tab to see Semrush-related keywords. Clicking a keyword will show additional metadata.

More actionably, though, editors may access a Content Type for which the integration has been enabled, like Article. Once the Article has been tagged, Semrush will automatically suggest SEO keywords on the right rail.

If editors want to clean up weaker SEO keywords, they can generate Workstreams in Brightspot that can be generated from the errors, warnings and notices that Semrush provides in their accounts. That way, each team member knows exactly what needs to be fixed, and they can collaborate as they make their corrections.

The Semrush plugin displays recommended terms to use in your content based on popular search keywords.

See more analytics integrations

Analytic integrations mean you can collect and view site performance data both inside and outside of Brightspot.

Collecting analytics provides insight into how well audience engagement is currently performing. Visualizing data from those systems provides actionable recommendations to help keep and grow audience engagement.

Available integrations include:
View data from your Adobe Analytics account in different visualizations in the Brightspot Analytics dashboard.
The Comscore integration allows you to collect analytics on your site and feed the metrics back to the Comscore app.
View data from your Firebase account in different visualizations in the Brightspot Analytics dashboard.
Easily add your Google Analytics ID to your site. View data from your Google Analytics account in different visualizations in the Brightspot Analytics dashboard.
Publishers have the ability to integrate with Google Tag Manager and implement tracking across their sites or apps to better understand conversions, metrics, etc.
Place a variety of widgets on your site and apps that leverage Opta sports data including player stats, calendar, etc.
The Parse.ly integration allows you to collect analytics on your site and feed the metrics back to the Parse.ly app.

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