Out-of-the-box analytics integrations
Brightspot offers the following pre-built analytics integrations at no extra cost to help your team get started fast.
Easily add your Google Analytics ID to your site. View data from your Google Analytics account in different visualizations in the Brightspot Analytics dashboard.
Publishers have the ability to integrate with Google Tag Manager and implement tracking across their sites or apps to better understand conversions, metrics, etc.
Custom-built integrations
Brightspot is built to integrate seamlessly with our customers' proprietary or third-party data sources. We've built dozens of custom integrations for our customers including these analytics integrations.
Adobe Analytics
View data from your Adobe Analytics account in different visualizations in the Brightspot Analytics dashboard.
Comscore
The Comscore integration allows you to collect analytics on your site and feed the metrics back to the Comscore app.
Outbrain
The Outbrain integration recommends personalized ads for your content to your end-users.
Firebase
View data from your Firebase account in different visualizations in the Brightspot Analytics dashboard.
Parse.ly
The Parse.ly integration allows you to collect analytics on your site and feed the metrics back to the Parse.ly app.
Pendo
Brightspot users can receive behavioral reports on usage of different CMS features with the Pendo integration
In Brightspot editors can see recommended Semrush keywords for tags on their articles & other content types with the Semrush integration
Related integrations resources
Learn from a panel of senior reps from Brightspot and technology integrator WayPath about integration challenges digital customers face today and how a composable DXP approach requires the ability to integrate seamlessly across systems and applications.
4 Min Read
Developers are responsible for aligning technology to support the mission, strategy and processes of their organization. Here are 10 ways Brightspot CMS empowers and improves the lives of developers.
2 Min Read
One of the biggest stories in marketing today is increasing consumer privacy standards. Here's what digital marketers need to know about targeting consumers while respecting their privacy.
4 Min Read
