When you hear things like "Our website's look and feel is off," or "Why is our product not on the site yet?" you might be tempted to call in IT for troubleshooting. After all, when you can't make changes easily or integrate video quickly, the easy answer is: "Let them fix it!" Instead of constantly applying small fixes to help your legacy CMS limp along, it may be time for you to make a significant change—to try a new CMS. In this post, we explore the telltale signs that should point you in that direction, as well as some of the benefits a modern CMS can provide.
Why you need a new CMS. It’s out of date
You may have been using your current CMS for just a few years, but in tech-world terms, that’s equivalent to decades. Functionality that was innovative and exciting in 2019 might seem musty and dated in 2022. Being able to easily update your site and add in current content modalities like videos and well-designed CTAs will make your work easier and enable your business to boom.
Why you need a new CMS. It’s impossible to use
If your team has ever sidelined new content because your CMS is “too difficult,” you’re due for an upgrade, one that allows you to easily change messaging and levels of interactivity. Not only will this make your content better, but it also wastes less of your content managers’ time and creativity. You can’t afford to have CMS troubles be the thing they spend their time on each day.
Why you need a new CMS. It’s a chore for other teams
In an ideal scenario, your CMS works well first for your content creators and managers, and then for other divisions when they need to pull messaging and content for their purposes. When you need a new CMS, you’ll hear that "There’s no multichannel support" and "Why isn’t this new campaign live?" An updated CMS can help you create better-integrated process flows.
Why you need a new CMS. It’s frustrating for your customers
We’ve all said it, and many of us have heard it: "That site is terrible." When a customer can’t get to the information she wants, your business loses—full stop. Accustomed as they are to slick, fast content delivery, customers will move on quickly when they have to wade through too many layers of interface to reach your message and/or products.
Why you need a new CMS. It’s not delivering
Your customers are accessing your digital content in many ways now, not simply on their computers. It’s no longer enough to have a seamless experience on a laptop screen; everyone needs to access content at different times of the day via different channels. If your CMS sends odd-looking or unreadable content to a tablet, smartphone or other device, you’re losing opportunities.
If any or all of the above scenarios apply to you right now, there’s good news: An updated CMS can help solve your current platform problems and publishing frustrations.