Top 10 benefits of Brightspot for e-commerce companies

What is Brightspot?

For companies that are looking to transform fast, Brightspot's business-ready CMS allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences in record time, with no limits to future enhancements or integrations.

How can Brightspot help e-commerce businesses?

For e-commerce organizations in particular, it’s important to both identify the right channels to pursue based on where customers spend most of their time, and then repeat messaging over each of those channels to build customer loyalty. Successful brands tailor their content and messages across these touchpoints to lead customers through the e-commerce journey to make a purchase and drive revenue. 

Being able to deliver content-rich experiences online builds relationships with potential customers in the discovery phase and educates them about their options—this is where Brightspot GO comes in to support e-commerce businesses.

Brightspot CMS benefits for e-commerce

Astonishing speed

Speed to market is a high priority for e-commerce brands, as new products continuously launch and consumers crave consistent touchpoints with businesses. Brightspot allows you to launch enterprise-quality digital content experiences at scale in days or weeks, not months or years.

The solution frees up time for your content teams to focus on creating, publishing and syndicating content across various devices and channels to reach customers where they are, including the web, apps, wearables, IoT, in-store and more.

Unparalleled publishing experience

E-commerce brands benefit from personalization plugins, which are especially important for businesses modifying messages as well as look-and-feel across devices for online shoppers to cater to their unique preferences.

Brightspot empowers publishing teams to manage their own built-in notifications to create a more streamlined, efficient process. It also makes publishing new microsites, landing pages, website sections and other marketing content simple and straightforward.

Reduced IT impact

E-commerce brands need to move quickly and have the ability to adapt as they go to keep up with evolving technologies and new channels that their customers are spending time on.

Brightspot lessens dependence on IT without compromising the publishing experience, allowing teams to move quickly and remain focused on customers’ wants and needs. Update your site layout, workflows, roles or permissions more easily with Brightspot.

Flexible and future-proof

Flexibility afforded by the ability to create any page for the product they are marketing helps e-commerce brands more easily cater to different brands and market segments they’re targeting.

Brightspot allows e-commerce organizations to publish modular content across any channel or endpoint—even ones they haven't thought of yet—supporting unique business needs now and in the future. It also provides the option to search keywords that your site visitors are using to find content so you can identify and respond to search trends quickly and connect your users with the right content.

Get started with Brightspot

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