With digital transformation a priority and a necessity for businesses across the board, here are five ways to accelerate the process and make sure you have the right tools, teams, processes and platform in place to succeed over the long term.
Events have always been a core part of the way companies engage with customers and prospects. Today, virtual event offerings have now become even more important to carrying out business as normal as companies and brands conduct operations remotely.
With distributed teams and remote-work environments increasingly taking hold, flexible and adaptable content development workflows are key to delivering a successful digital content strategy.
Created to empower both editors and developers, Brightspot’s authoring tools promote collaboration and maximize usability. We explore four authoring features, as well as the reasons why we incorporated each one into the CMS.
Brightspot's VP of Product shares insights into ways to stave off common challenges that arise when organizations and publishers do not have effective digital editorial process flows in place.
Content teams collaborate and communicate throughout the content creation process to ensure deadlines are met with predictability.
Moving your assets from one CMS to another can seem like a daunting task—but it need not be. After working with thousands of editors on migrating content, we’ve learned the most effective way to get started, what to do with content you’re keeping vs. sunsetting, and which tools to use for post-migration tasks.
Imagine this: An unapproved version of your company logo is accidentally emailed to one of your partners, who unknowingly includes it in a digital and print advertisement campaign. The resulting mess costs your company thousands in reprinting fees, and the incorrect logo is propagated across the internet.
Brightspot's workflow system empowers editors and admin users to create business-specific workflows around content creation—all without the help of a developer.
At Brightspot, we built our CMS to adapt to the way publishers and editors work. We work with our customers to develop better ways to publish rather than expecting them to learn how to work within our tool. We want publishing teams to enjoy their publishing experience from the very first touch.
Brightspot’s out-of-the-box analytics tools empower editors to effectively gauge engagement to make informed programming decisions.