Brightspot Content Hub

Get the latest insights from the Brightspot team on topics covering everything from choosing the right CMS, headless CMS considerations, digital transformation—and much more!
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
5 Min Read
Headless CMS offers a future-proofed framework in our evolving digital age, and the developer flexibility, personalized content capabilities and speedy content delivery offered through headless give companies a competitive edge. Here are 10 things to consider as you consider shifting to headless CMS.
5 Min Read
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
3 Min Read
Here, we take a look at some of the powerful in-built personalization tools that enable Brightspot CMS users to create digital experiences tailored to an end user's individual interests.
6 Min Read
Any business using a traditional CMS should at least consider how a headless CMS could simplify and accelerate the way they share consistent content with audiences across multiple platforms.
4 Min Read
Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.
3 Min Read
With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.
2 Min Read
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
3 Min Read

Download Library

Your CMS connects you with your readers, your employees and your partners. A compromised CMS, however, is a highly sought-after target for cyber criminals. Download this eBook to learn what steps you and your CMS partners can take to protect your brand and assets online.
Digital success means having a successful search engine optimization strategy in place. Learn the SEO essentials for your technical and digital teams with this free eBook download.
Every business needs a complete view of the customer journey in order to deliver content that will have the most impact for different audiences. This all starts with an integrated tech stack and an integration-ready CMS at its heart.
With investments increasing to keep pace with digital priorities, download this white paper to learn more about the benefits of a modern CMS that can serve as a centralized integrations and content hub.
In this white paper, we explore why a content management system should be at the core of the eCommerce technology stack, plus how the right CMS can foster a partnership between product and editorial teams.
A robust digital asset management (DAM) solution will bring order to the creative process, create a consistent brand narrative and support stronger collaboration. Find out here.
The landscape for delivering experiences through content has changed. What are the key features of a modern content business platform? Find out here.
In this white paper, we evaluate some key trends we’re seeing through our experiences and our work with customers across the digital spectrum, from global Fortune 500 brands to media brands to eCommerce brands.

Customer Success Stories

Learn about how Brightspot has partnered with some of world's best brands to drive their businesses forward.
Brightspot helps Euromoney’s B2B information division achieve speed, higher engagement and cost savings through consolidating properties on its enterprise CMS.
French news organization L’Opinion has partnered with Brightspot to revolutionize its creation of digital content covering the economy, government, education, and business.
Global trade association migrates five brands onto two sites in under four months with Brightspot

On-Demand Webinars

Join us for an in-depth look at the the benefits and consideration factors of headless CMS, with the discussion here tailored toward how headless benefits content and editorial teams.
In this hour-long webinar, hosted by CMSWire, join Brightspot's Meredith Rodkey for a detailed look at what modular content is and how it is designed to improve content operations and deliver content personalization at scale.
In this webinar, join leadership from Tealium and Triblio to learn how you need to prepare for coming changes to third-party cookies and customer data.
In this in-depth webinar, learn how to approach multi-layered security to protect from external and internal threats from David Habib, Brightspot’s Chief Information Officer.
This in-depth webinar will explain what modular content is, how it can improve content operations and deliver content personalization, and highlight use cases from the world’s largest brands.
With exclusive insights from Constellation Research, watch this webinar to explore how the enterprise content management revolution may impact your future technology investment and implementation strategy.
In this webinar, we discuss how organizations can reinvent the remote employee community and culture experience and how an intranet plays a fundamental role in driving those experiences.
This webinar provides insight into some of the most relevant and timely search engine optimization trends to prepare for 2021 and beyond, allowing you to prepare your SEO strategy accordingly.

Brightspot News & Awards

Brightspot has won Best Content Management System in the 2021 Digiday Technology Awards, a premier industry competition that recognizes companies advancing the digital media industry by fostering tech-focused innovation.
Using Brightspot CMS, Brightspot partners can leverage the freedom to choose any front-end technology, including headless builds, while also giving their customers an industry-leading end-user experience with native capabilities not offered by many solution providers.
The Aragon Research Globe report for content experience platforms (CXP) examines 17 major providers, including Brightspot, in a market that is in transition from static single device web experiences to dynamic delivery of personalized content.
Brightspot, a leading content management system, has been named a "Hot Vendor" in the content experience platform (CXP) market by Aragon Research. Brightspot will be recognized alongside all other Hot Vendors at the Aragon Transform event in December 2021.

Content management system FAQs

We know, the world of CMS can get pretty confusing, so here are some helpful primers for everything you need to know about content management systems, headless CMS, decoupled CMS, and more.
Content management systems are a key part of a brand's technology stack, yet it can be challenging for buyers to know how to choose the right one. Here's a primer for everything you need to get started when selecting a new CMS.
Learn what a headless content management system (CMS) is, how it differs from traditional CMS architectures and how the flexibility of Brightspot's hybrid-headless CMS approach can future-proof your business.
Find out everything you need to know about headless CMS architecture and the questions decision makers need to ask when considering headless CMS for their organizations.
Find out everything you need to know about decoupled CMS architecture and the questions decision makers need to ask when considering different CMS options—headless, decoupled, hybrid—for their organizations.
GraphQL is a query language for APIs and a runtime for fulfilling those queries with existing data. Here are some common questions about GraphQL—and how Brightspot helps solve them.
A digital asset management system is a solution that helps organizations and publishers manage and access all of their digital assets through tools like search, workflows and editing features—all in one place. Find out here some of the more common questions around digital asset management.
GraphQL is the programming language that enables flexible connection with programming APIs that support headless CMS integrations like the one offered through Brightspot.
JAMstack has emerged in recent years as a popular standard for web development. But what is JAMstack, and what's driving its adoption among web developers? We take a look at the pros and cons of JAMstack, and how Brightspot integrates with this approach.
Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term as part of its 2021 Forrester Wave evaluation of agile CMSs.
We explore the differences between a DXP -- digital experience platform -- and CMS. The idea of DXP has emerged in the web content management space as a way to encapsulate the many tools, channels and services required to deliver the end-user experience, of which your traditional CMS is a core component to drive digital identity and engagement.