illustration highlighting Brightspot CMS' publisher-informed benefits

On-Demand Webinar: Content Trends in 2022 and Beyond

Join our panel of industry leaders as they share their predictions for 2022 and thoughts on upcoming content trends across technology, data and content distribution channels.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
Headless CMS offers a future-proofed framework in our evolving digital age, and the developer flexibility, personalized content capabilities and speedy content delivery offered through headless give companies a competitive edge. Here are 10 things to consider as you consider shifting to headless CMS.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
Here, we take a look at some of the powerful in-built personalization tools that enable Brightspot CMS users to create digital experiences tailored to an end user's individual interests.
Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.
With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.

Browse our top content resources

In this webinar, join leadership from Tealium and Triblio to learn how you need to prepare for coming changes to third-party cookies and customer data.
This in-depth webinar will explain what modular content is, how it can improve content operations and deliver content personalization, and highlight use cases from the world’s largest brands.
With exclusive insights from Constellation Research, watch this webinar to explore how the enterprise content management revolution may impact your future technology investment and implementation strategy.
Watch this on-demand webinar for insights into how top global brands use content and brand storytelling for more engaging customer experiences.
Your CMS connects you with your readers, your employees and your partners. A compromised CMS, however, is a highly sought-after target for cyber criminals. Download this eBook to learn what steps you and your CMS partners can take to protect your brand and assets online.
Digital success means having a successful search engine optimization strategy in place. Learn the SEO essentials for your technical and digital teams with this free eBook download.
This eBook details what modular content is and how it plays a pivotal role in ensuring a positive experience for your current and future audiences and buyers.
The digital landscape is changing at incredible speed—and media companies need to move quickly to keep pace and stay ahead. Learn more with this free eBook.
Every business needs a complete view of the customer journey in order to deliver content that will have the most impact for different audiences. This all starts with an integrated tech stack and an integration-ready CMS at its heart.
With investments increasing to keep pace with digital priorities, download this white paper to learn more about the benefits of a modern CMS that can serve as a centralized integrations and content hub.
In this white paper, we explore why a content management system should be at the core of the eCommerce technology stack, plus how the right CMS can foster a partnership between product and editorial teams.
A robust digital asset management (DAM) solution will bring order to the creative process, create a consistent brand narrative and support stronger collaboration. Find out here.
Walmart can now display the heart and soul behind the giant company with its optimal storytelling and conversation platform. Learn how Brightspot helped.
With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device. Find out how.

Brightspot helped National Geographic’s editors and producers organize, present and deliver dynamic multimedia experiences faster and easier than ever before.
Sotheby's has been uniting collectors with world-class works of art for more than 250 years. See how Brightspot is helping them win in the digital world.
Focus on delivering and powering great user experiences for our customers and product portfolio.
Work on multiple projects, from concept phase through testing and launch.
Guide our sales team to meet/exceed sales targets by developing, maintaining, reporting, and managing the back-end processes critical to the success of the overall sales organization.
Be a trusted advisor to clients, understanding their needs, challenges, and pain points, and delivering the right Brightspot solutions.
Brightspot CMS gives publishers useful image-editing capabilities as they serve up visual content for their audiences. Find out more how to edit images in this demo video.
Audience segmentation is a powerful tool that enables you to deliver different variations of content to different users based on their interests and past usage.
This feature supports the digital-to-print workflow of newsrooms and allows for collaborative editing between InDesign users and Brightspot users.
Enjoy a video walk-through of Brightspot's Assignment Desk product, which strengthens content teams with collaboration and planning tools that track every step of the editorial process—all within a single location in the Brightspot CMS.

Get started with Brightspot

Learn more about using the Brightspot CMS with these training tutorials.
image of computer screen for Brightspot back-end training webinar

Get started with Brightspot

Learn more about using the Brightspot CMS with these training tutorials.
Looking to learn more about data modeling and back-end development using Brightspot? Start with this training, led by our world-class team of experts.
Looking to learn more about handlebars and front-end engineering using Brightspot? Start with this training, led by our world-class team of experts.
Documentation for creating, publishing, developing, and administering Brightspot and Brightspot applications.

Browse popular topics

Explore Brightspot's collection of resources which highlight how a CMS can help content-driven organizations move business forward.
Brightspot's extensible architecture means you can publish how you want—headless or decoupled—all from the same environment.
Save time and work efficiently—leverage a digital asset management solution to access, store, and manage all your digital assets.
Tools for content editors, publishers and producers to optimize content throughout the publishing workflow.
Find out here what you need to digitally transform your business and future-proof it for success.
Our API-first platform makes extending all your important enterprise information simple by integrating with your technology.
Build a digital workplace intranet designed to foster a secure, lively community through personalized, relevant interactions.

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Gated content, audience attention spans and digital customer journeys all came under the microscope in our latest webinar, Content Trends in 2022 and Beyond. For all the views on tomorrow’s content trends, watch the webinar today.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
Brightspot has won Best Content Management System in the 2021 Digiday Technology Awards, a premier industry competition that recognizes companies advancing the digital media industry by fostering tech-focused innovation. This is the second year in a row Brightspot has received the award.
Headless CMS offers a future-proofed framework in our evolving digital age, and the developer flexibility, personalized content capabilities and speedy content delivery offered through headless give companies a competitive edge. Here are 10 things to consider as you consider shifting to headless CMS.
Most Brightspot themes have a large number of templates that address virtually all types of digital publishing. The following diagram shows a small subset of the templates available in the default theme.
By default, Styleguide lists all of the available templates sorted by directory and file name; see for an example. As your Styleguide project grows, you may want to limit the display so designers can quickly focus on the templates pertinent to the theme.
This section describes Styleguide's user interface and the associated development tools.
Styleguide is Brightspot's front-end development environment, providing the following features:
This section describes the layouts for low-level components contained in layouts for higher-level components.
This section describes the layouts for Brightspot's basic content types.