Microsites

If you're looking to create targeted and personalized campaigns or launch new capabilities outside of your main website, it's time to consider microsites. Brightspot Content Business Platform allows content-focused teams take existing development work, media assets and content processes and apply them to microsites to get up and running quickly. Read on for how we can help you move take advantage of microsites for your business.

By Brightspot Staff
October 29, 2020
Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
4 Min Read
By Brightspot Staff
September 29, 2020
Events have always been a core part of the way companies engage with customers and prospects. Today, virtual event offerings have now become even more important to carrying out business as normal as companies and brands conduct operations remotely.
5 Min Read
By Brightspot Staff
July 15, 2020
Brightspot’s microsite platform makes launching one or hundreds of microsites as simple and painless as possible.
2 Min Read
Jenny Sylvers
By Jenny Sylvers
April 16, 2020
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
5 Min Read
Jenny Sylvers
By Jenny Sylvers
April 06, 2020
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
5 Min Read
By Brightspot Staff
January 21, 2019
The five most effective ways to maximize your microsites and, in turn, expand your organization’s capabilities and grow your business.
5 Min Read
By Brightspot Staff
January 10, 2019
Find out how they work, when they're most useful and how microsites enable you to drive engagement without disrupting your main site.
3 Min Read
By Brightspot Staff
October 11, 2017
Learn why legacy CMS platforms can waste several hours and thousands of dollars—and how to counter the microsite problem.
4 Min Read

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