Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
Events have always been a core part of the way companies engage with customers and prospects. Today, virtual event offerings have now become even more important to carrying out business as normal as companies and brands conduct operations remotely.
Brightspot’s microsite platform makes launching one or hundreds of microsites as simple and painless as possible.
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
The five most effective ways to maximize your microsites and, in turn, expand your organization’s capabilities and grow your business.
Find out how they work, when they're most useful and how microsites enable you to drive engagement without disrupting your main site.