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Integration spotlight: AWS Elemental

AWS Elemental is a suite of products and services from Amazon Web Services (AWS) that provides media companies with a comprehensive set of tools for video processing and delivery. It's designed to handle the entire video processing workflow, from content creation to distribution.

AWS Elemental

AWS Elemental and Brightspot: How it works

With Amazon Elemental, you can easily convert and edit videos that you added to Brightspot, providing a personalized experience for your visitors. Amazon Elemental also provides live streaming capabilities with the opportunity for later playback.

Brightspot provides the following services with Amazon Elemental:

  • AWS Elemental MediaConvert: A file-based video transcoding service with broadcast-grade features. It allows users to easily create video-on-demand (VOD) content for broadcast and multiscreen delivery at scale.
  • AWS Elemental MediaLive: This service is used for live video processing. It allows users to encode live video content for broadcast and streaming to televisions and internet-connected devices.
  • AWS Elemental MediaTailor: This service allows for the insertion of personalized advertising into video content. It supports content monetization and ensures a seamless viewing experience.

Brightspot admins can configure all three of the components, or only those components that are needed. Visit the Brightspot AWS Elemental documentation library to learn more.

AWS Elemental and Brightspot: Use cases

  • A large global corporation is running a multi-million-dollar advertising campaign to announce a major rebrand that's part of its corporate restructuring. The global communications team leverages AWS Elemental to upload the rebranding sizzle reel, which can then be easily published and distributed to global sites as part of the campaign's kickoff.
  • A sports broadcaster relies on AWS Elemental for secure, fast and stable transcoding of live video feeds from a major golf tournament. Live and on-demand coverage is available on all of its digital platforms for the millions of worldwide users following the on-course action across the broadcaster's websites and applications.
  • A regional U.S. media publisher drives a significant share of online advertising revenue with pre-roll and inline advertising in videos published to its network of local news sites. With AWS Elemental's MediaTailor capabilities, the publisher is able to serve relevant, targeted advertising that meets advertiser expectations and aligns with users' known locations, demographics, and personal interests.
Create, manage and monetize your video assets using AWS Elemental directly within Brightspot CMS. See how to setup the integration here.


Related resources

Brightspot supports using JW Player video player for video experiences on sites and apps.
With the Brightspot integration, you can automatically ingest content from the Brightcove Video Cloud into your CMS and add it to your website or app.