How to optimize your martech stack through CMS integrations
Alea Connolly | Senior Manager, Content, Brightspot
We’ve found that a lack of connectivity between an organization’s CMS and essential martech functions is a top pain-point among customers looking to Brightspot CMS as the solution.
Marketing-technology—aka, martech—stacks are essential for achieving organizational goals, but only if they’re designed to integrate, extend, and enhance all your relevant important enterprise information while keeping your teams connected.
That extends to ensuring your martech stack seamlessly connects to your CMS and its workflows, the place where most of your day-to-day content and communications are planned, produced and delivered.
Your martech is the collection of tools upon which digital content and marketing teams rely to get the job done, comprised of platforms such as:
- Analytics (Google Analytics, SEMRush, Parse.ly)
- CRM and Marketing Automation (Marketo, Hubspot, Salesforce)
- Advertising (Google Ads, Outbrain, Doubleclick for Publishers)
In this webinar, we discuss how integrations and workflows between your martech stack and CMS will optimize both the organization of your content and the methods by which you deliver, monetize, and measure that content.