Top 10 benefits of Brightspot for media companies

Brightspot GO: fast, flexible, future-proof

Today's media landscape doesn't wait or slow down: the always-on, always-accessible demands from digital audiences require a solution that's fast, nimble and easy to learn for content teams. That's where Brightspot comes to the fore, with solutions developed specifically to supply media companies with everything they need to launch, run and monetize a website out of the box, from day one.

What is Brightspot?

For companies that are looking to transform fast, Brightspot's business-ready CMS allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences in record time, with no limits to future enhancements or integrations.

How can Brightspot help media companies?

Media companies today must deliver content to more devices, in more languages, faster than ever before—and they need to be able to support constantly changing consumption patterns, while delivering increasingly personalized content. To be successful, modern newsrooms seeking to meet these evolving viewer demands must put technology in place that will enable them to deliver engaging, customized, multichannel content at speed. 

Media companies want a solution that supports everything needed to launch, run and monetize a website, including a best-in-class publishing interface, advertising tools, native video support and personalization and syndication capabilities, without overburdening their IT department. This is where Brightspot comes in.

Brightspot CMS benefits for media companies

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Astonishing speed
Speed to market when it comes to breaking news and reporting on stories first is also a top priority for media organizations and news publishers in order to be seen as trusted sources and stand out from the competition.

Beyond delivery timely news, consumers expect speed across all areas of their digital experience, from being able to find the right information quickly to an always-on, always-accessible immediacy no matter the device.

In short, speed is of the essence—and Brightspot prioritizes speed for you, so teams can focus on their next set of unique business challenges and opportunities.
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    Unparalleled publishing experience
    Media companies need the ability to push content to all their channels in a single publishing step. Having access to publishing workflows customized to their publishing models with Brightspot helps to ensure that’s possible.

    We've worked with some of the biggest media brands in the business to help formulate collaborative features, workflows and publishing tools that drive success across newsrooms, dispersed teams of contributors and the fast-paced world of reporting and journalism.
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      Reduced IT impact
      Brightspot lessens dependence on IT without compromising the publishing experience, ensuring media brands have the agility needed to deliver the right content, at the right time, and on the right channels.

      Save time and money by unleashing your content and editorial teams to create, and your valuable developer resources to build and innovate.
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      Flexible and future-proof
      Brightspot has flexibility baked in so media companies can adjust according to the ebb and flow of their industry. One example is the dozen of pre-built content types that come out-of-the-box—article, listicle, gallery, live blog—that give these publishers the ability to tell every story imaginable, in every format imaginable.

      Meanwhile, media companies looking to integrate with existing front ends and code bases can choose to go headless for a solution powered by our GraphQL-powered headless platform and ultimate flexibility in managing modular content across channels and endpoints. And with Brightspot, editorial users of the CMS even get the powerful capability to create new content types within the CMS that will help deliver the content experiences you need no matter the channel.
      Start building in a free trial environment, see a demo or talk to an expert—select one of these paths and start however you would like to!

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