Analyst Report: Brightspot Named 2021 Hot Vendor in Content Experience by Aragon Research
Aragon Research delivered its industry-leading 2021 Hot Vendor report and named Brightspot as a Hot Vendor. In naming Brightspot a Hot Vendor, the report notes its comprehensive solution to content experience, including audience-based segmentation and the flexible publishing of content to any channel, device, or group on a global basis.
Aragon Research explores CXPs as technology that supports the production, distribution and analysis of enterprise content to support a richer, more engaging customer experience.
When choosing Hot Vendors, we look for companies that have new approaches to technology, strategy, and business, and Brightspot has shown innovation in these areas. Brightspot can help enterprises scale or overhaul their content with its ability to deliver custom experiences across channels and devices using features such as modular content and segmentation.
Download the full report to receive:
- Aragon’s Research Note for key trends in content experience
- How platforms help enterprises craft rich and engaging customer journeys
- Content experience and why your website will never be the same
- Delivering and managing content while unlocking the dynamic customer journey
Download the Report
Why Brightspot is the right CMS for you