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It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
Here, we take a look at some of the powerful in-built personalization tools that enable Brightspot CMS users to create digital experiences tailored to an end user's individual interests.
Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.

Why Brightspot is the right CMS for you

At Brightspot we believe technology should enable content-focused teams to work smarter, faster and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

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Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.
Built by publishers & developers for an intuitive experience tailored to how you work. Create real-time workflows that streamline how you create, manage, edit & publish content.
Integrate, extend & enhance all your relevant important enterprise data. 70+ plug and play integrations pre-built to provide speed and reduce costs.
We start working with you from day one to build life-long relationships that drive better, faster, more successful results. Our Delivery Team is there to support you as an extension of your organization.

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