Ensure your CMS technology is solving, not creating, content problems
Featuring: Forrester
Webinar details
Who should join
Communications, editorial, marketing, tech and digital leads who are looking to match your technology choice to your specific context.
Speakers
David Gang | Co-Founder, Brightspot
Joe Cicman| Senior Analyst, Forrester
Joe Cicman| Senior Analyst, Forrester
Content is the soul of digital experiences. But is your CMS getting in the way of being able to deliver experiences that delight customers and drive business forward?
Brightspot commissioned Forrester Consulting to explore the state of CMS implementations for U.S. brands in order to better understand how they impact a company’s long-term success. Ultimately, content management success is less about what technology is chosen, and more about how well aligned CMS technology is to each organization's specific needs.
Brightspot Co-founder, David Gang, and guest speaker, Forrester Analyst, Joe Cicman, dive into insights like:
- How content needs are rapidly expanding and impacting technology challenges.
- Why content leaders struggle to align people, processes and technologies to achieve key goals.
- How leaders can cut through the technology marketing hype to choose the right solution that works for your business today, tomorrow and in the future.
Related resources
Want to build a killer content strategy for your business? Look no further than these five essential steps: figure out who your audience is, create content that they'll love, use the right tools, measure your success and then tweak your approach as needed. And if you want to make the process even smoother, consider using Brightspot CMS—it's a platform that can help you streamline your content and meet all of your marketing goals.
Learn more about some of the most common content roadblocks, why a content creation strategy is crucial and how a CMS can help you achieve your content goals.
A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
