Ensure your CMS technology is solving, not creating, content problems
Joe Cicman| Senior Analyst, Forrester
Content is the soul of digital experiences. But is your CMS getting in the way of being able to deliver experiences that delight customers and drive business forward?
Brightspot commissioned Forrester Consulting to explore the state of CMS implementations for U.S. brands in order to better understand how they impact a company’s long-term success. Ultimately, content management success is less about what technology is chosen, and more about how well aligned CMS technology is to each organization's specific needs.
Brightspot Co-founder, David Gang, and guest speaker, Forrester Analyst, Joe Cicman, dive into insights like:
- How content needs are rapidly expanding and impacting technology challenges.
- Why content leaders struggle to align people, processes and technologies to achieve key goals.
- How leaders can cut through the technology marketing hype to choose the right solution that works for your business today, tomorrow and in the future.