What’s the business pain point we address for B2B publishing?
B2B publishers have struggled to transform into fully digital-first organizations. As a result, they are saddled with high operating costs, inefficient publishing workflows and the inability to capitalize on digital behavior. As the global events business moves to virtual, organizations that have not embraced digital will struggle to offset revenue lost from these activities.
How does Brightspot approach this problem for B2B publishing?
Brightspot is designed to accelerate digital transformation by allowing publishers to consolidate all their publications into a single instance, integrate their existing workflows and deeply embed their technology into the publishing workflow. The result is more efficient publishing, less reliance on technical resources and the ability to rapidly launch microsites to support a changing events business.