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Empowering the evolution from print to digital-first publishing for Zonda

Zonda Construction CMS

Delivering sponsored and targeted content packages for Zonda across over 20 distinct sites with a singular, powerful content management system.

Editor's Note: In October 2020, Hanley Wood announced it would be operating under the new brand name of Zonda. This case study has been updated to reflect the rebranding.

By the numbers

2-3
Hours saved per day, per person, for a team of 80 editors
12 minutes
Newsletter deployment time (down from 2 days)
22
Sites managed on 1 Brightspot CMS
22
Templates reduced to three

The Zonda Challenge

To successfully expand into a robust digital-first company, Zonda needed a flexible platform that could reshape its legacy print-publishing workflows, enabling it to deliver great digital experiences and create efficient editorial workflows for over 80 editors.

Zonda CMS case study: Multifamily Executive Magazine

The Brightspot solution for Zonda

Brightspot enables Zonda to manage its diverse portfolio from a single authoring point, scale content efforts, and eliminate editorial pain points. Project highlights include:

  • Tailored workflows, real-time preview capabilities, centralized media galleries, image editing, editorial feed curation, email newsletter management, and real-time analytics and reporting that have increased editorial efficiency and decreased publishing times, resulting in significant cost savings.
  • Sponsored content and targeted content packages that have opened up new ad product and revenue opportunities.
  • The ability to deploy and use content rapidly while selectively pushing stories to print production through a single interface.
Zonda CMS case study: Builder Magazine

Since implementing Brightspot, Zonda has reduced its reliance on additional SaaS solutions, significantly reducing operating costs and increasing overall efficiency.

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