Adobe Experience Manager vs. Brightspot: Brightspot company logo

Brightspot Staff

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

Digital marketers need to start preparing for changes to how data is gathered via third-party cookies. To help, we gathered a panel of industry experts to discuss how advertisers can navigate a landscape stripped of third-party cookies.
We asked Brightspot product manager Amelia Bragg, who has been with the company since 2018, to share some of her favorite Brightspot CMS features. Amelia regularly leads internal product training, as well customer-facing demos and trainings, and has the inside track as to how the CMS helps content publishers get the job done quickly, efficiently and effectively.
Audience segmentation is a tried-and-true marketing practice. And in today's digital-first world, it's one that has amplified potential with the technology, integrations and data available to bring the most relevant experiences and content to audiences wherever they happen to be—and on whatever device they happen to be on.
Learn how to approach multi-layered security to protect from external and internal threats.
The demand for digital content is only increasing, as is the need for businesses to achieve brand consistency but with digital teams struggling to keep pace with the volume of assets in play. A modern, flexible CMS at the center is the solution to bring order to the chaos.
Content governance involves defining specific guidelines, processes, roles, and responsibilities for a company’s entire content operation. Why does it matter? A strong content governance practice opens up an editorial team’s time and brain space to focus on what matters—telling impactful, timely stories that resonate with your audience.
Employees have to be inspired to do good work, an even greater challenge now that many are in fully remote or working in hybrid office settings. Having the right technology and tools in place to foster employee connection are a growing need to help companies attract, onboard and retain an engaged and productive workforce.
Speed, flexibility and efficiency: for any business looking to start or continue their digital transformation journey this half, these three capabilities are a must.
Deloitte identified seven trends—purpose, agility, human connections, trust, participation, fusion and talent transformation—at the heart of its 2021 Global Marketing Trends report. Let's look at how the right content strategy and platform can inform some of these trends.
To be successful, brands must provide great digital customer experiences. A headless CMS solution simplifies programming efforts by removing front- and back-end dependencies, freeing up teams to work in parallel on projects that bring quickest value to both customers and the business.
If you can offer personalized customer experiences, you’re much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights from our latest webinar on modular content.
Companies are doubling down on digital transformation to remain competitive as we approach a post-pandemic world. Reasons for investing in digital transformation include enabling faster innovation, needing to modernize and becoming more resilient.