Brightspot Staff

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

Content insights

Content strategy: What to include, what questions to ask and the building blocks towards an effective roadmap

These days, most people won’t travel to an unknown destination without following a route that their GPS creates for them. The same is true when it comes to content strategy. Having a content roadmap will help you document where you are, where you want to be and the different paths you can take to get there.

Digital trends

Influential women in tech: 5 leaders shaping current and future generations

Women make up more than half the total workforce, yet only 25% work in the tech industry—this is despite the fact that the growth of STEM jobs has outpaced the growth of overall employment in the United States.

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CMS insights

What is a content management system?

Content management systems are a key part of a brand's technology stack, yet it can be challenging for buyers to know how to choose the right one. Here's a primer for everything you need to get started when selecting a new CMS.

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Case studies

Streamlining Caracol Televisión's content operation to deliver cost savings and a digital edge

In spite of the challenges of a global pandemic, Colombia's Caracol Televisión successfully replatformed onto Brightspot CMS in just four months.

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Digital transformation guide

Why your content hub is the beating heart of digital transformation

Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success.

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Enterprise CMS

Simple steps for tackling enterprise content management

A robust enterprise content management road map is critical for businesses to seek out the right opportunities to address their unique content management challenges, as well as adapt as strategy and technology shifts.

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Multisite CMS

How to solve multisite challenges with a modern CMS

Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.

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Marketing insights

Why content personalization matters for your digital audiences

In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.

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E-commerce

How Mattress Firm and Sotheby’s transformed e-commerce with content

Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.

Digital transformation guide

5 techniques for accelerating your digital transformation

With digital transformation a priority and a necessity for businesses across the board, here are five ways to accelerate the process and make sure you have the right tools, teams, processes and platform in place to succeed over the long term.

Intranet

Why SharePoint may not be the right solution for your intranet

There are many intranet alternatives to SharePoint that can make it easier to publish content to a well-organized, modern intranet. For those considering making a change, Brightspot offers powerful, out-of-the-box tools to transform your company intranet.

Headless CMS

3 reasons media companies should consider a headless CMS

With today's always-on technology, a headless CMS approach offers the benefits of flexibility, speed and scalability for digital and editorial leads at media companies.

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Intranet

Why your employee intranet CMS must integrate with your internal systems

Your employee intranet serves as an extension of your brand and must be considered alongside all your other digital channels when it comes to extensible, integration-ready intranet CMS solutions.

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B2B Publishing

How B2B publishers can build the optimal tech stack to drive new revenue opportunities

B2B publishers need a CMS solution that can adapt with the changing digital landscape and drive transformation and revenue performance.

Content insights

Establishing a rapid and efficient content development workflow

With distributed teams and remote-work environments increasingly taking hold, flexible and adaptable content development workflows are key to delivering a successful digital content strategy.

Brightspot CMS

Brightspot’s authoring tools are built for collaboration

Created to empower both editors and developers, Brightspot’s authoring tools promote collaboration and maximize usability. We explore four authoring features, as well as the reasons why we incorporated each one into the CMS.

Headless CMS

Five reasons developers love headless CMS architecture

Here are five benefits developers—and, by extension, their projects—get from a headless CMS.

Headless CMS

Is a headless CMS right for your business? Top things to consider

Modern headless content management system platforms can give you the flexibility you need to change—but there are four things to consider first.

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Technology insights

Data modeling best practices: Taking your content business to the next level

Brightspot frees users from traditional backend complexities involved in data modeling, allowing them to quickly adapt to any future changes.

Brand Storytelling

Horizontal vs. vertical storytelling: The secret to Walmart’s brand storytelling success

Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.

Headless CMS

How to create, extend and change a content data model using a headless CMS

As a technical leader, finding the right CMS for your organization will require flexibility, and that isn’t always easy for some platforms.

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CMS insights

Simplifying content migration with a CMS

Legacy CMS systems, tight deadlines, or lack of clarity on how the data is being used—all of these contribute to headaches when conducting content migrations.

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Brightspot CMS

How Brightspot’s built-in help tool allows developers and editors to work smarter

With content teams and objectives constantly in flux, the business rules of how you create content may change over time—and communicating those changes is critical.

Brightspot CMS

How Brightspot approaches notifications

To keep content teams and collaborators up-to-date when using the Brightspot CMS, users can manage notifications based on workflow triggers.

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