Adobe Experience Manager vs. Brightspot: Brightspot company logo

Brightspot Staff

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

These days, most people won’t travel to an unknown destination without following a route that their GPS creates for them. The same is true when it comes to content strategy. Having a content roadmap will help you document where you are, where you want to be and the different paths you can take to get there.
Women make up more than half the total workforce, yet only 25% work in the tech industry—this is despite the fact that the growth of STEM jobs has outpaced the growth of overall employment in the United States.
Content management systems are a key part of a brand's technology stack, yet it can be challenging for buyers to know how to choose the right one. Here's a primer for everything you need to get started when selecting a new CMS.
In spite of the challenges of a global pandemic, Colombia's Caracol Televisión successfully replatformed onto Brightspot CMS in just four months.
Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success.
A robust enterprise content management road map is critical for businesses to seek out the right opportunities to address their unique content management challenges, as well as adapt as strategy and technology shifts.
Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
With digital transformation a priority and a necessity for businesses across the board, here are five ways to accelerate the process and make sure you have the right tools, teams, processes and platform in place to succeed over the long term.
There are many intranet alternatives to SharePoint that can make it easier to publish content to a well-organized, modern intranet. For those considering making a change, Brightspot offers powerful, out-of-the-box tools to transform your company intranet.
With today's always-on technology, a headless CMS approach offers the benefits of flexibility, speed and scalability for digital and editorial leads at media companies.
Your employee intranet serves as an extension of your brand and must be considered alongside all your other digital channels when it comes to extensible, integration-ready intranet CMS solutions.
B2B publishers need a CMS solution that can adapt with the changing digital landscape and drive transformation and revenue performance.
With distributed teams and remote-work environments increasingly taking hold, flexible and adaptable content development workflows are key to delivering a successful digital content strategy.
Created to empower both editors and developers, Brightspot’s authoring tools promote collaboration and maximize usability. We explore four authoring features, as well as the reasons why we incorporated each one into the CMS.
Here are five benefits developers—and, by extension, their projects—get from a headless CMS.
Modern headless content management system platforms can give you the flexibility you need to change—but there are four things to consider first.
Brightspot frees users from traditional backend complexities involved in data modeling, allowing them to quickly adapt to any future changes.
Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.
As a technical leader, finding the right CMS for your organization will require flexibility, and that isn’t always easy for some platforms.
Legacy CMS systems, tight deadlines, or lack of clarity on how the data is being used—all of these contribute to headaches when conducting content migrations.
With content teams and objectives constantly in flux, the business rules of how you create content may change over time—and communicating those changes is critical.
To keep content teams and collaborators up-to-date when using the Brightspot CMS, users can manage notifications based on workflow triggers.

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