Brightspot Staff

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

Brightspot CMS

Brightspot’s authoring tools are built for collaboration

Created to empower both editors and developers, Brightspot’s authoring tools promote collaboration and maximize usability. We explore four authoring features, as well as the reasons why we incorporated each one into the CMS.

Headless CMS

Five reasons developers love headless CMS architecture

Here are five benefits developers—and, by extension, their projects—get from a headless CMS.

Headless CMS

Is a headless CMS right for your business? Top things to consider

Modern headless content management system platforms can give you the flexibility you need to change—but there are four things to consider first.

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Technology insights

Data modeling best practices: Taking your content business to the next level

Brightspot frees users from traditional backend complexities involved in data modeling, allowing them to quickly adapt to any future changes.

Brand Storytelling

Horizontal vs. vertical storytelling: The secret to Walmart’s brand storytelling success

Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.

Headless CMS

How to create, extend and change a content data model using a headless CMS

As a technical leader, finding the right CMS for your organization will require flexibility, and that isn’t always easy for some platforms.

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CMS insights

Simplifying content migration with a CMS

Legacy CMS systems, tight deadlines, or lack of clarity on how the data is being used—all of these contribute to headaches when conducting content migrations.

Once she puts her mind to it, she achieves it

Brightspot CMS

How Brightspot’s built-in help tool allows developers and editors to work smarter

With content teams and objectives constantly in flux, the business rules of how you create content may change over time—and communicating those changes is critical.

Brightspot CMS

How Brightspot approaches notifications

To keep content teams and collaborators up-to-date when using the Brightspot CMS, users can manage notifications based on workflow triggers.

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Customer News

Rebranding your website: Lessons from Brightspot’s amazing relaunch with Special Olympics

Rebranding your website can be an overwhelming task with many different moving parts. Learn from Special Olympic's website rebranding experience and 5 key takeaways to think about before starting your own project.

Mission and Culture

Feeding our neighbors in a global pandemic

With many people out of work and struggling to make ends meet, the Brightspot team came together to do what we do best–getting off the sidelines to help those who need it most.

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Customer news

4 lessons from Ad Council on how to launch and maintain multiple, effective campaign microsites

We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.

Microsites

5 reasons why these amazing, Brightspot-powered microsites get real results

Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.

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Mission and Culture

Mission Year in Review: How Brightspot employees positively impacted the lives of over 1,800 people in 2019

In 2019, Brightspot's calendar of volunteer activities, as well as scope of giving and enthusiasm for the company's overall mission, grew immensely.

Intranet

Power and personalization: The right platform for your intranet publisher

From audience segmentation to federated search, these are the technical considerations to keep in mind when selecting the ideal platform for your corporate intranet.

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Intranet

Critical (but often neglected) components of a successful intranet

What’s the difference between launching a good intranet and a great one? In many cases it comes down to these 10 important steps that you might not be thinking about.

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Intranet

How to build the perfect intranet—or fix an ineffective one

Whether you're creating an intranet from scratch or transforming a stagnant one, follow this six-step plan to get started in the most timely, cost-effective and efficient way possible.

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Intranet

The modern intranet: 8 strategies to help you win the day with employees

From fostering meaningful connections to presenting a personalized experience, here are important steps to consider when building your next-generation intranet.

Intranet

The modern intranet: Proven tactics to create a more engaged corporate culture

Individuals who comprise the modern workforce have specific things they need from their employer. From career advancement to the importance of shared values, here are how six of these strong employee expectations can be neatly laid over their expectations of a corporate intranet.

Mission and Culture

Making the holiday season merry and bright for our local community

Giving back is core to Brightspot’s mission year round, but the holiday season, in particular, provides many additional opportunities for our employees to make a difference throughout our community.

Brightspot CMS case study promo: Mattress Firm

Case studies

Mattress Firm: How the e-retailer modernized its digital presence with CMS relaunch

While Mattress Firm's brick-and-mortar stores are recognizable to many Americans, the company has recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, Mattress Firm collaborated with Brightspot to revamp both MattressFirm.com and its blog, The Daily Doze.

Brightspot CMS

Easy as 1-2-3: How click targets reduce frustration and save time

Imagine you’re working against a tight deadline. You’re completely absorbed when you find you need to quickly reorder all the assets on your page. Switching gears (and sides of the brain) to revise the layout of a content-heavy page can be frustrating, especially when required to perform the cumbersome process of removing and re-adding each asset, or repeatedly clicking an arrow button to move multiple assets up and down the page.

Mission & Culture

Center for Inclusive Health has a vital mission

Special Olympics recently launched a healthcare website aimed at helping individuals with intellectual disabilities. See how they’re trying to change lives.

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CMS insights

Website audit checklist: 6 essentials the free tools miss

A comprehensive website audit should go beyond a survey of SEO and site speed to include important additional factors such as taxonomy, URL structures and more.

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