Modern content delivery is no longer about writing in rich text editors and publishing to desktop web pages—it’s dynamic content delivered via multimedia experiences, like smartwatch notifications, second-screen app content, and smartspeaker audio. Today's decoupled and headless CMS revolution is driving up demand for more flexible systems that deliver the fully developed back-end you need, and the flexible front-end you want.
Headless and Decoupled CMS: The Basics
- Decoupled CMS separates the content management back-end from the predetermined content publishing front-end delivery channel (web or a mobile app), and places an API between them.
- Headless CMS, which is a subcategory of decoupled CMS, provides the content creation and repository back-end for digital content publishing, but leaves the content delivery channel open, allowing content creators to publish content in any format and push the content to any device.
Headless CMS has created a ton of buzz the past few years, but many companies still haven’t adopted headless CMS solutions to power their content publishing efforts. However, in 2018 we anticipate that as companies begin creating more non-web digital content, like over-the-top video and IoT device content, the adoption of headless CMS solutions will rise as a means to support more diverse content strategies. Content marketing expert, Neil Patel, predicts that content teams will continue to diversify their skill sets to create wider varieties of content, and that IoT content presents new opportunities for marketers to deliver targeted content.
How to Determine If Headless CMS Is Right for Your Organization
Here are a few questions to help determine if headless CMS is right for your organization:
- Do you want to publish a wide variety of content from a single content management system?
- Do you want to implement a new system that makes back-end content management easier while maintaining our current publishing front-end?
- Do you have the applications in place to publish different types of content?
- Do you have a strong in-house or external development team to help ensure that content delivery is seamless?
If you answered “yes” to the any of the above questions, headless CMS is worth considering.
Our philosophy is rooted in unleashing technical dependency, in other words the architecture of your CMS shouldn’t get in your way. Headless CMS is valuable for media companies and corporate communications teams that publish a variety of content types at a high volume, and for those looking to replace the content management back-end of their websites.
Marketing and product leaders looking to quickly stand up a site with a fully developed back-end are perfect candidates for headless and decoupled solutions, like what Brightspot Express offers. These solutions have the front-end flexibility to design personalized experiences using popular tools like React Native.
A Headless CMS Case Study
Our customer, Bloomberg BNA, was searching for a powerful headless CMS that offered an easy back-end publishing experience, but wanted to keep its existing front-end code and user experience. Previously, it took between eight and nine hours for Bloomberg BNA’s editors to publish time-sensitive stories due to a very slow CMS that had inefficient publishing workflows.
After searching for a headless CMS solution, Bloomberg BNA chose Brightspot because it offered headless functionality and an intuitive editorial back-end for its army of contributors. Bloomberg BNA was especially drawn to Brightspot’s customizable drag-and-draw workflow capabilities, real-time content publishing, and auto-generating case citation features. Since its implementation of Brightspot, Bloomberg BNA has reduced the time it takes to publish content from eight to nine hours to as little as 15 minutes. The publisher is able to easily manage complex workflows for its 600 reporters, attorneys, analysts and editors, while still managing the development of its own front-end experience.
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