Top 10 benefits of Brightspot for corporate communications

What is Brightspot?

For companies that are looking to transform fast, Brightspot's business-ready CMS allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences in record time, with no limits to future enhancements or integrations.

How can Brightspot help corporate communications teams?

Corporate communications can take many different forms—from investor messaging to sharing insights with employees, contractors, vendors, suppliers, partners and other constituents. And, while no two companies have exactly the same corporate communications needs, every business must communicate with these important stakeholders in ways that are always professional, engaging and up-to-the-minute.

Typically, corporate communications teams require speed in order to get important messages out quickly, as well as collaboration that allows for messaging to be written, edited, approved and distributed by people throughout an organization. Audiences are both internal and external, and expectations are oftentimes high with business reputations, opportunities and bottom lines at stake. This is where Brightspot can help deliver value and drive success.

Brightspot CMS benefits for corporate communications

Astonishing speed

For corporate communications and publishing, speed is critical. Important messages—whether new product announcements or crisis communications about a company's operations, services or employees—need to get out quickly and efficiently.

When teams can execute their corporate communications strategy with speed, they can move on to other important priorities that will advance the business, such as creating and publishing new country sites for their global organization.

Unparalleled publishing experience

Corporate communications teams, especially, require a high level of collaboration. They need access to tools that allow messaging to be easily written, edited, approved and distributed by people throughout an organization, who increasingly don't work in the same office, or any office at all.

Messaging also needs to be synchronized with key communications from other parts of the company. Brightspot makes collaboration within the same system easy, and contains workflows that streamline approval processes, ensuring the right people are reviewing and approving blogs, press releases and other announcements, quickly.

Reduced IT impact

Corporate publishers can utilize the same enterprise-grade authoring, editing and collaboration tools in their content management system for all of their content needs, from marketing to longform website content, live blogs, email newsletters, press releases and corporate event promotion.

With Brightspot, move faster with dozens of pre-defined content types that alleviate the need from your own IT organization to design, create and test them from scratch. Start managing your full content lifecycle today and free developer resources to advance other strategic and business priorities.

Flexible and future-proof

Pre-built integrations with key third-party data and service providers allow your publishing team to do things like seamlessly syndicate content directly into press releases from leading providers like Business Wire, PR Newswire or NASDAQ and leading email service providers like Mailchimp.

Distribute and publish seamlessly across languages and markets with Google Translate. The communications team can always add integrations to meet changing needs.

For the business buyer

Speed

To build trust with important internal and external stakeholders, corporate communications teams require the ability to launch experiences and publish quickly. Brightspot supports teams in producing content fast with minimal dependence on dev.

With greater speed, corporate communications teams are able to focus on managing requests from various stakeholders and more efficiently develop, edit and publish communications across channels, and create net-new experiences for both internal and external audiences.

Publishing autonomy

Critical communications like important business updates and quick-turn press releases often can’t wait for internal processes and resource provisioning that slow down the publishing timeline.

With Brightspot, corporate communications professionals have the power to manage publishing across every content type and page. They can also find anything they need in the CMS as quickly and easily as finding a stock symbol on Google, accelerating messaging speed-to-market and improving overall quality and cost efficiencies.

Workflows

Editorially configurable drag-and-draw workflows aid seamless collaboration for corporate communications teams, with granular control and permissions to ensure dispersed teams across regions and practice areas are always involved and up-to-speed.

Brightspot also offers easily customizable dashboards and content templates to facilitate world-class collaboration and publishing efficiency. Do away with your stale status spreadsheets and discover the power of a dynamic communications hub with Brightspot as your content and corporate communciations platform.

For the technical buyer

API-first

Whether delivering corporate communications via a company’s website, intranet, press release or email messaging, the ability to go headless, use a head or do both means technical teams can manage content strategically across all endpoints with the Brightspot headless solution.

Modular and global content capabilities

Corporate communications need consistency across the board; modular content helps teams create content assets that flow and transform easily across channels, supporting strong content governance.

No matter the industry, Brightspot's modular content capabilities take your valuable content assets, extend their reach across channels and touchpoints and drive ultimate "create once, publish everywhere" flexibility to meet your audiences with the right message for the right moment, market, device and more.

Integration-ready

The ability to easily and deeply integrate additional third-party and proprietary systems into the publishing workflow matters for corporate communications and publishing teams. Integrations like Mailchimp make it easy for newsletter content to be authored and curated in the CMS and subsequently distributed. Brightspot's Google Translate integration will power content strategy and creation across global brands and teams. Integrate your metrics platform to measure performance; hook into your preferred social functionality and feeds—all directly possible with our enterprise-grade CMS.