It’s clear that the digital experience is one of the most critical factors—if not the most critical factor—that will define businesses’ success immediately and into the future. Learn more here.
In this webinar, our panelists from Mattress Firm Sotheby’s discuss their digital content transformation experiences and how they’ve worked to seamlessly interweave content with commerce throughout the customer journey.
Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot 10 years ago and why they continue to partner with Brightspot today—to not only help better tell their stories but to show them as well.
The two biggest differences from when I started in this industry in the 1990s are that it used to be primarily content orientated businesses that were going through rapid digital transformation. So, companies such as newspapers, magazines and organizations for whom creating content was central to their mission. Now, it is truly every business. Whether creating content has historically been part of their business or not, they have had to become content businesses. The second difference is the speed and pace at which transforming into a digital content business now needs to happen.
James Clark, VP of Product, Brightspot
Brightspot Principal Product Manager Jon Rojas shares about what he sees as critical CMS needs for starting down the digital-transformation path.
Digital accessibility standards have existed since the 1990s, yet accessibility remains woefully inadequate.
With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and Drupal to help identify if Brightspot is the right CMS choice for your organization.
A composable DXP is a digital experience platform that is assembled from a series of best-of-breed solutions that work together via APIs and leverage microservices architecture. It's not one product, but a system that links products together and organizes assets as editable modules that are easy to find and update. Find out here why composable DXP matters to your business.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
When looking to optimize the productivity and flexibility of your digital operations, keep in mind the goals you’re trying to achieve and closely assess how your choice of CMS can support it. Here, we take a side-by-side look at how Brightspot CMS compares to Sitecore.
At Brightspot, we’re talking with customers every day about how to digitally transform their content experiences, and what they need most from their CMS solution. Here's what we're hearing about the most common challenges.
Speed, flexibility and efficiency: for any business looking to start or continue their digital transformation journey this half, these three capabilities are a must.
Deloitte identified seven trends—purpose, agility, human connections, trust, participation, fusion and talent transformation—at the heart of its 2021 Global Marketing Trends report. Let's look at how the right content strategy and platform can inform some of these trends.