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White Paper: Reinventing the Intranet

Your intranet CMS needs to support personalized, engaging employee experiences to foster the right company culture whether it’s for in-person or remote teams.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
Headless CMS offers a future-proofed framework in our evolving digital age, and the developer flexibility, personalized content capabilities and speedy content delivery offered through headless give companies a competitive edge. Here are 10 things to consider as you consider shifting to headless CMS.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
Here, we take a look at some of the powerful in-built personalization tools that enable Brightspot CMS users to create digital experiences tailored to an end user's individual interests.
Any business using a traditional CMS should at least consider how a headless CMS could simplify and accelerate the way they share consistent content with audiences across multiple platforms.
Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.

Browse our top content resources

With exclusive insights from Constellation Research, watch this webinar to explore how the enterprise content management revolution may impact your future technology investment and implementation strategy.
In this webinar, we discuss how organizations can reinvent the remote employee community and culture experience and how an intranet plays a fundamental role in driving those experiences.
In this hour-long webinar, hosted by CMSWire, join Brightspot's Meredith Rodkey for a detailed look at what modular content is and how it is designed to improve content operations and deliver content personalization at scale.
In this webinar, join leadership from Tealium and Triblio to learn how you need to prepare for coming changes to third-party cookies and customer data.
Download this eBook to discover the trends and opportunities driving change and opportunity across the media landscape.
Download this eBook for a step-by-step guide for rapid go-to-market transformation with a single-site or multisite launch.
Whether you are from an organization that is just starting to consolidate—or if you have been at it for a long time, and still haven’t found a way that works—this eBook will explain what you should look for in a CMS to ensure your business achieves success.
Download this eBook for a technical buyer’s guide to headless CMS architecture and the GraphQL query language.
A robust digital asset management (DAM) solution will bring order to the creative process, create a consistent brand narrative and support stronger collaboration. Find out here.
The landscape for delivering experiences through content has changed. What are the key features of a modern content business platform? Find out here.
In this white paper, we evaluate some key trends we’re seeing through our experiences and our work with customers across the digital spectrum, from global Fortune 500 brands to media brands to eCommerce brands.
Download this white paper for advice on choosing the best web content management system to deliver dynamic and personalized digital experiences.
Walmart can now display the heart and soul behind the giant company with its optimal storytelling and conversation platform. Learn how Brightspot helped.
With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device. Find out how.

Brightspot helped National Geographic’s editors and producers organize, present and deliver dynamic multimedia experiences faster and easier than ever before.
Sotheby's has been uniting collectors with world-class works of art for more than 250 years. See how Brightspot is helping them win in the digital world.
With eCommerce demand at an all-time high, and marketing budgets at an all-time low, marketers are in need of tools that allow them to do more with less when it comes to scaling their content approach. A modular content approach supports content reuse and optimization.
Gated content, audience attention spans and digital customer journeys all came under the microscope in our latest webinar, Content Trends in 2022 and Beyond. For all the views on tomorrow’s content trends, watch the webinar today.
With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
Requiring minimal setup, these editorial shortcuts will save editors time in the day-to-day workflow by auto-filling specific publishing fields.
Federated search allows you to search through multiple third-party databases to find the right piece of content for your pages.
Brightspot comes with built-in analytics functionality, and it also supports other analytics providers such as Google Analytics and Omniture.
The dynamic pages feature gives you the ability to publish content once and have it appear multiple places on your site.

Get started with Brightspot

Learn more about using the Brightspot CMS with these training tutorials.
image of computer screen for Brightspot back-end training webinar

Get started with Brightspot

Learn more about using the Brightspot CMS with these training tutorials.
Looking to learn more about data modeling and back-end development using Brightspot? Start with this training, led by our world-class team of experts.
Looking to learn more about handlebars and front-end engineering using Brightspot? Start with this training, led by our in-house team of experts.
Documentation for creating, publishing, developing, and administering Brightspot and Brightspot applications.

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Explore Brightspot's collection of resources which highlight how a CMS can help content-driven organizations move business forward.
Brightspot's extensible architecture means you can publish how you want—headless or decoupled—all from the same environment.
Save time and work efficiently—leverage a digital asset management solution to access, store, and manage all your digital assets.
Tools for content editors, publishers and producers to optimize content throughout the publishing workflow.
Find out here what you need to digitally transform your business and future-proof it for success.
Our API-first platform makes extending all your important enterprise information simple by integrating with your technology.
Build a digital workplace intranet designed to foster a secure, lively community through personalized, relevant interactions.

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Employees have to be inspired to do good work, an even greater challenge now that many are in fully remote or working in hybrid office settings. Having the right technology and tools in place to foster employee connection are a growing need to help companies attract, onboard and retain an engaged and productive workforce.
One of the biggest stories in marketing today is increasing consumer privacy standards. Here's what digital marketers need to know about targeting consumers while respecting their privacy.
Today’s digital-content ecosystem feeds a proliferation of devices and channels where end users engage with the information that content producers create.
While headless CMS is not a new concept in the digital space, today it’s an increasingly attractive proposition for businesses looking to move their digital transformation efforts forward in an impactful way.
If you can offer personalized customer experiences, you’re much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights from our latest webinar on modular content.
Learn how to approach multi-layered security to protect from external and internal threats.
Speed, flexibility and efficiency: for any business looking to start or continue their digital transformation journey this half, these three capabilities are a must.
In our most recent webinar, find out how organizations can reinvent the remote employee community and culture experience and how an intranet plays a fundamental role in driving those experiences.
Migrating to a new CMS platform can be stressful and challenging. Here are the questions to ask to make sure your CMS migration goes smoothly and successfully.
Deloitte identified seven trends—purpose, agility, human connections, trust, participation, fusion and talent transformation—at the heart of its 2021 Global Marketing Trends report. Let's look at how the right content strategy and platform can inform some of these trends.