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Webinar Insights: Content trends in 2022 and beyond

Gated content, audience attention spans and digital customer journeys all came under the microscope in our latest webinar, Content Trends in 2022 and Beyond. For all the views on tomorrow’s content trends, watch the webinar today.
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
While practitioners spend a lot of time doing on-page SEO, it can be beneficial to look further upstream and optimize your CMS content model for SEO. The content model helps to establish the structured data that search engines use to understand and prioritize different web content. Find out more here.
Developers are responsible for aligning technology to support the mission, strategy and processes of their organization. Here are 10 ways Brightspot CMS empowers and improves the lives of developers.
A term coined in 2007, a webhook allows different apps to send user-defined callbacks to one another via HTTP POST requests. In plainer English, webhooks allow notifications to be sent from one app to another app when a certain event occurs.
Integrations with standards like Adobe Analytics and Google Analytics mean you can view data from those systems in different visualizations alongside your content assets within the CMS, to see what’s performing—and what’s not.
When looking to optimize the productivity and flexibility of your digital operations, keep in mind the goals you’re trying to achieve and closely assess how your choice of CMS can support it. Here, we take a side-by-side look at how Brightspot CMS compares to Sitecore.

Browse our top content resources

Join us for an in-depth look at the the benefits and consideration factors of headless CMS, with the discussion here tailored toward how headless benefits content and editorial teams.
This webinar provides insight into some of the most relevant and timely search engine optimization trends to prepare for 2021 and beyond, allowing you to prepare your SEO strategy accordingly.
In this in-depth webinar, learn how to approach multi-layered security to protect from external and internal threats from David Habib, Brightspot’s Chief Information Officer.
In this webinar, we discuss how organizations can reinvent the remote employee community and culture experience and how an intranet plays a fundamental role in driving those experiences.
Download this eBook to discover the trends and opportunities driving change and opportunity across the media landscape.
Download this eBook for a step-by-step guide for rapid go-to-market transformation with a single-site or multisite launch.
Whether you are from an organization that is just starting to consolidate—or if you have been at it for a long time, and still haven’t found a way that works—this eBook will explain what you should look for in a CMS to ensure your business achieves success.
Download this eBook for a technical buyer’s guide to headless CMS architecture and the GraphQL query language.
The landscape for delivering experiences through content has changed. What are the key features of a modern content business platform? Find out here.
In this white paper, we evaluate some key trends we’re seeing through our experiences and our work with customers across the digital spectrum, from global Fortune 500 brands to media brands to eCommerce brands.
Download this white paper for advice on choosing the best web content management system to deliver dynamic and personalized digital experiences.
It’s clear that the digital experience is one of the most critical factors—if not the most critical factor—that will define businesses’ success immediately and into the future. Learn more here.
Walmart can now display the heart and soul behind the giant company with its optimal storytelling and conversation platform. Learn how Brightspot helped.
With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device. Find out how.

Brightspot helped National Geographic’s editors and producers organize, present and deliver dynamic multimedia experiences faster and easier than ever before.
Sotheby's has been uniting collectors with world-class works of art for more than 250 years. See how Brightspot is helping them win in the digital world.
Any business using a traditional CMS should at least consider how a headless CMS could simplify and accelerate the way they share consistent content with audiences across multiple platforms.
Brightspot exists to support marketers in bringing these experiences to life—all in an easier, faster and smarter way. Read on to discover 10 ways Brightspot empowers and improves the lives of marketing and communications teams.
October is Cybersecurity Awareness Month, so Rose sat down with Brightspot's IT Security & Governance Program Manager, Erin Martin. During their conversation, they discussed Erin’s academic background in criminal justice and psychology, how she spends her days at Brightspot, and how to protect yourself from cybercrime.
With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.
Requiring minimal setup, these editorial shortcuts will save editors time in the day-to-day workflow by auto-filling specific publishing fields.
Federated search allows you to search through multiple third-party databases to find the right piece of content for your pages.
Brightspot comes with built-in analytics functionality, and it also supports other analytics providers such as Google Analytics and Omniture.
The dynamic pages feature gives you the ability to publish content once and have it appear multiple places on your site.

Get started with Brightspot

Learn more about using the Brightspot CMS with these training tutorials.
image of computer screen for Brightspot back-end training webinar

Get started with Brightspot

Learn more about using the Brightspot CMS with these training tutorials.
Looking to learn more about data modeling and back-end development using Brightspot? Start with this training, led by our world-class team of experts.
Looking to learn more about handlebars and front-end engineering using Brightspot? Start with this training, led by our world-class team of experts.
Documentation for creating, publishing, developing, and administering Brightspot and Brightspot applications.

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Explore Brightspot's collection of resources which highlight how a CMS can help content-driven organizations move business forward.
Brightspot's extensible architecture means you can publish how you want—headless or decoupled—all from the same environment.
Save time and work efficiently—leverage a digital asset management solution to access, store, and manage all your digital assets.
Tools for content editors, publishers and producers to optimize content throughout the publishing workflow.
Find out here what you need to digitally transform your business and future-proof it for success.
Our API-first platform makes extending all your important enterprise information simple by integrating with your technology.
Build a digital workplace intranet designed to foster a secure, lively community through personalized, relevant interactions.

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Gated content, audience attention spans and digital customer journeys all came under the microscope in our latest webinar, Content Trends in 2022 and Beyond. For all the views on tomorrow’s content trends, watch the webinar today.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
Brightspot has won Best Content Management System in the 2021 Digiday Technology Awards, a premier industry competition that recognizes companies advancing the digital media industry by fostering tech-focused innovation. This is the second year in a row Brightspot has received the award.
Headless CMS offers a future-proofed framework in our evolving digital age, and the developer flexibility, personalized content capabilities and speedy content delivery offered through headless give companies a competitive edge. Here are 10 things to consider as you consider shifting to headless CMS.
Most Brightspot themes have a large number of templates that address virtually all types of digital publishing. The following diagram shows a small subset of the templates available in the default theme.
By default, Styleguide lists all of the available templates sorted by directory and file name; see for an example. As your Styleguide project grows, you may want to limit the display so designers can quickly focus on the templates pertinent to the theme.
This section describes Styleguide's user interface and the associated development tools.
Styleguide is Brightspot's front-end development environment, providing the following features:
This section describes the layouts for low-level components contained in layouts for higher-level components.
This section describes the layouts for Brightspot's basic content types.